getting clients

3 Questions to Ask Yourself Before September Ends

by Leave a Comment

Before asking yourself these questions…

Block out at least 90 minutes in your schedule.

Away from email.

Away from your phone.

Away from tiny humans.

Ask yourself these questions to wrap up the last months of of the year successfully, and start 2024 strong.

1. What am I allowing to distract me from my core purpose and goals? (be honest)

2. Am I being intentional with the time I invest in my business relationships?

3. What’s my strategy to reclaim that distracted time and reinvest it to get better results?

Answer these questions honestly and you’ll find yourself on the right track towards ending 2023 strong and starting a successful 2024.

Feeling a little overwhelmed?

Check out this training I’m hosting soon that will help you get Consistent Results through Genuine Relationships.

September is here! 😮 Make the most of it for you and your business

by Leave a Comment

September is here!

Now, is that exciting or terrifying? 😖

It seems like just yesterday we were packing up our beach towels and sunscreen for the season. ⛱️

But now, it’s time to start thinking about fall.

For some of us, that might mean getting back into the swing of things after a lazy summer. 

But for others, it might mean the start of new beginnings, like launching a new project or trying out new strategies to end 2023 strong.

No matter what you’re up to this fall, I want to encourage you to stay motivated and inspired so you can achieve your goals. Here are a few tips:

▪️ Celebrate your successes 🥳 When you reach a goal, take some time to celebrate your success. This will help you stay motivated and on track.

▪️ Nurture your relationships 👥 Reaching out to people is not only great for staying motivated and accountable, it can also nurture your business through referrals! The fastest way to create a steady stream of referrals is to nurture relationships with Centers of Influence. Here’s a resource to give you clarity about who your Centers of Influence are and how to nurture them.👀

▪️ Take care of yourself 😌 Make sure you’re getting enough sleep, eating healthy, and exercising regularly. When you’re taking care of yourself, you’ll have more energy and focus to achieve your goals!

I know that the fall can be a busy time, but I hope you’ll take some time for yourself to enjoy the season. 

PLEASE – take time to recharge so the fall season produces great results and you start 2024 STRONG! 💙

3 Common Messaging Mistakes and How to Avoid Them

by Leave a Comment

Did you know that messaging is the MOST confounding part of marketing for most coaches and consultants?

That’s because it feels so complicated. There are SO many options.

How do you concisely communicate the value of what you do without putting your audience to sleep?

So I’m here to simplify things! Here are the top 3 messaging mistakes and how to avoid them.

Mistake #1: Your messaging is about you and what you do.

Your messaging should actually be all about your ideal client’s problems and the solutions you offer them.

Evaluate if your messaging articulates your ideal client’s problems clearly.

Mistake #2: CONSTANTLY changing your messaging to keep it new and interesting.

When you do this, your message becomes confusing.

Your messaging should be consistent and only change if your ideal client changes.

Mistake #3: Trying to get EVERYONE to understand what you do.

If some people don’t understand what you do right away, that’s okay!

What matters is that your ideal client responds to your message with a clear and resounding “I need you!”

If you’re now wondering: “How do I develop my messaging without getting lost in the weeds?”

Please check out my upcoming course where I’ll teach you how to make your message clear and effective for generating new clients and referrals:

Amplify Your Messaging – 2023 Course

Why people with a signature system make more money

by Leave a Comment

Are you looking for a super fast way to get more clients overnight?

Then you’ll likely come across easy-fix one-size-fits-all strategies that will leave you exhausted with results that don’t last overtime.

Believe me, I’ve been there.

And what I’ve discovered is that the best way to create a steady stream of great clients is having a system.

A signature system.

Because a signature system is an organized influence on your overall business.

The “6 principles”, “4 pillars”, “7 steps to”, whatever you decide to call it, your signature system affects these 3 areas of your business that make a huge difference in your results over time:

1. Get and give clarity

For you and for your clients.

A signature system outlines how you’re going to work with people, and even if you customize your services as much as possible, there’s a clarity that comes from having that outline beforehand.

The adult brain appreciates a plan, a strategy, a structure that it can follow through a learning process. So by having this system and showing it to your clients, you’re giving them clarity on what they will learn and what they can expect.

2. Gain confidence and market it

When you organize your structure and you have a system in place, you gain a confidence that comes from being able to point to that system and explain your brilliant expertise and their value to an audience that’s more likely to hire you because of that effective messaging.

3. Organized leverage

Now this one is not quite as obvious as the previous two, it it?


But when you understand it, you’ll see how a signature system can be a HUGE time saver.

To see what I mean by “organized leverage” watch this video below (starting in minute 4:11):

Don’t Miss the Easy Close

by Leave a Comment

Recently I attended a presentation and decided I’d like to speak with the presenter about possibly hiring her.

I said, “I’ve been thinking about hiring someone like you, can I get your information?”

She said, “Why don’t we just get together to brainstorm over coffee?”

I accepted her offer, but it’s important to note that if she had told me that the next step was to have a conversation about options for working together, I would have said yes. Or if she’d said that the initial consultation is $500, I would have given her my credit card.

She missed an easy close.

Running a business is hard enough some days, so make sure you’re prepared to take the easy wins when they come your way!

Here are a few do’s and don’ts to help you when these excellent opportunities come your way:

DO be prepared for a prospect who is ready to hire you now. Have an abbreviated sales process ready to go for this opportunity!

DON’T skip the process altogether. Ready buyers become the best clients when you take a little time to clarify their goals and expectations.

DO move quickly. If someone says, “I want to hire you,” let them! Find out their timeline and then get terms sorted out – yes, that includes payment – ASAP.

DON’T bog down the process by worrying that before they hire you, a prospect needs to know more about how you do what you do. Or they need to know all the program options and pricing. Or they need the history of your company and how it’s different from other companies. They have a need, so simply recommend the best option, and get hired.

DO have an easy way for them to pay you immediately. Once someone has made the financial investment, their commitment is solid. Delaying this is one of the top reasons a hot prospect fizzles out.

DON’T be afraid that you’re rushing a prospect who wants to hire you quickly. You’re only rushing if you’re trying to push your agenda over theirs. Trust yourself. Moving fast to serve a prospect’s immediate need is not rushing them; it is serving them at the highest level.

And you want to know the best part? Now that you’re aware this can happen, and you are clear about how to successfully navigate them, you’re going to start noticing these opportunities popping up more often.

You’re welcome!

#1 Way to Get Clients (HINT: it’s low-tech and cheap)

by Leave a Comment

The #1 way that coaches and most other service professionals get client is… drum roll please… referrals!!!

Admittedly, referrals have an image problem.

Referral generation sounds downright dull compared to “ultimate digital content planner” and “master Facebook ads in 5 days” or “the underground playbook for building your company online”.

It’s easy to get distracted by shiny new promises, but consider this: to generate referrals, there is almost no cost to you (awesome!), the technology is limited to email and phone so there’s no learning curve (yay!), referrals are warm prospects so the sales process is easier (yes!), and those referred prospects generally invest in higher level packages (cha-ching!).

Did referrals get just a tad more attractive?

Sweet!

But there’s another problem…

Most people don’t know how to generate referrals intentionally. It seems like it’s a random thing, with no stability or consistency. So even though you KNOW referrals are great, knowing isn’t enough.

Luckily, it’s easier than you think to get referrals rolling in. Let me show you what I mean:

  • In 2015, I took a few consistent steps each month and generated dozens of referrals equaling tens of thousands of dollars.
  • In 2016, I got so busy with clients and speaking that I stopped taking those steps and generated… one referral. Ugh.
  • In 2017, I (my team, actually) started taking these steps again and am back to receiving referrals every single month.

To generate referrals consistently, there are really only 3 steps:

  1. Identify everyone who is in a position to refer you. Remember that not everyone crosses paths with your ideal client, so even though your mom or neighbor might think you’re great, if they never encounter your ideal client, they can’t give you referrals.

The key to making this step work: Only invest time nurturing referral relationships with people who are in a position to, and are willing to, refer you

  1. Ask these people for a referral to your ideal client.

The keys to making this step work: First… before you say, “But I don’t want to be pushy,” let me assure you that people LOVE to help. They LOVE to contribute and be a part of your success. And second, make sure your “ask” is crystal clear: know who your ideal client is and describe them simply in your request for referrals.

  1. Repeat step #2 monthly to nurture your list. This is the step that makes all of the difference. Asking once doesn’t work. People are busy. They are interacting with dozens of people a day and your first ask gets lost in the shuffle in their minds.

The key to making this step work: Make this a priority every single month by scheduling an appointment in your calendar to connect with your list.

Now for confession time: as amazing as referrals are for a business, I still struggled to do the actions necessary to generate them. So if you find this challenging, please don’t beat yourself up.

Here are a few things that help to melt resistance and get results:

  • Script your referral asks to boost your confidence
  • Create simple contact lists to keep you organized
  • Schedule time in your calendar dedicated to referral generation
  • Customize your approach for your ideal client, industry and personal style
  • Get accountability

And remember to ask for help. Adam (the expert on my team who grew my referrals exponentially) has a variety of ways to help you succeed with referral generation. Contact Adam here to explore how he can help you build your business through referrals.