coaches

Purrfect Way to Ease any Year-End Pressure

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The last months of the year can be such a stressful time, with all the planning and expectations to have it all figured out before the New Year rolls in.

To relieve some of that pressure, here’s a compilation of all the amazing kitty pictures I received last week when I asked the people in my network to celebrate Global Cat Day with me.

Enjoy all the furry faces, and if you are looking for a more strategic way to relieve the pressure, get on my calendar now and let’s figure it out together!

Inigo Montoya

Lilo and Moana

Millie

Wyatt & Virgil

Gingi 2

Travis

Max

Shelby

Cyrus and Gus

Nero

Toby Taco

Sunny

Scarlett

Chester

Lluvia

Georgie

Cheddar

Elsa

Baby Bre (BB)

See ALL the amazing cat pics people submitted here!

3 Common Messaging Mistakes and How to Avoid Them

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Did you know that messaging is the MOST confounding part of marketing for most coaches and consultants?

That’s because it feels so complicated. There are SO many options.

How do you concisely communicate the value of what you do without putting your audience to sleep?

So I’m here to simplify things! Here are the top 3 messaging mistakes and how to avoid them.

Mistake #1: Your messaging is about you and what you do.

Your messaging should actually be all about your ideal client’s problems and the solutions you offer them.

Evaluate if your messaging articulates your ideal client’s problems clearly.

Mistake #2: CONSTANTLY changing your messaging to keep it new and interesting.

When you do this, your message becomes confusing.

Your messaging should be consistent and only change if your ideal client changes.

Mistake #3: Trying to get EVERYONE to understand what you do.

If some people don’t understand what you do right away, that’s okay!

What matters is that your ideal client responds to your message with a clear and resounding “I need you!”

If you’re now wondering: “How do I develop my messaging without getting lost in the weeds?”

Please check out my upcoming course where I’ll teach you how to make your message clear and effective for generating new clients and referrals:

Amplify Your Messaging – 2023 Course