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Marketing

5 Speaker Prep Tips for In-Person Events

May 10, 2022 by Mary Cravets Leave a Comment

After two years of virtual events, even very experienced speakers may have forgotten how to navigate speaking at a live event.

Including this girl.

Having knocked out my first 4 in-person gigs, here are my top 5 tips with details about how to get back in the saddle!

Tip #1: Micro-manage in-person events.

Tip #2: Deliver full presentation, no matter what.

Tip #3: Set your criteria for speaking for free (and stick to them!).

Tip #4: Practice, practice, practice your offer! 

Tip #5: Be mindful of your need for approval.

Filed Under: Blog, Entrepreneurship, Messaging, Mindset, Networking, Speaking, Strategy

I had the biggest AHA! moment yesterday.

August 4, 2020 by Mary Cravets Leave a Comment

Seriously.

And I’m going to connect this AHA! with how the world has shifted and when I’m through well, I think it’s going to blow your mind.

I mean, I hope it’s going to make you incredibly excited about some opportunities to grow your business that you maybe didn’t fully appreciate in the past. I know it can feel like this crazy world is working against you, so maybe this will help.

Ok, here’s what happened.

The other day I was looking at my calendar and I realized I had ZERO stress about meeting my goals for the year.

ZERO.

Which is weird because I tend to worry, especially with the fact that the world is extra-strength worrisome right now!

So, what was making me so calm?

I looked at my calendar again and noticed that I have more than a dozen speaking gigs booked between now and the end of 2020. That’s when I had my aha moment.

It struck me that: Speaking Gigs = Money in the Bank.

I’d never really thought of it that way before.

On a whim I connected with a couple of my clients who have gone through my speaker trainings and asked them about their stress levels and they said the same thing. When they have a full calendar of speaking the money basically takes care of itself.

That’s a big deal, right?

This may be a little different than what you’ve heard from me in the past about speaking. If you’ve been around me for any time at all, you’ve probably heard me extol the virtues of speaking where I focused on…

  • Getting your message out
  • Attracting new clients
  • Generating income
  • Growing your list
  • Becoming a recognized expert

All the above is still true but my aha moment made me realize that it also provides STABILITY. Now in the past, stability hasn’t been something that is particularly inspiring or motivating. But in our chaotic and uncertain times, stability, consistency and predictability are much more highly valued. For me, a full speaking calendar provides that!

Here’s where it gets even more exciting… a full speaking calendar is more possible than ever because nearly all speaking is done virtually now and will be for the foreseeable future. While I love the thrill that only comes from being in front of a live audience, speaking virtually completely eliminates the obstacles of travel time and travel costs. This is so huge.

For you speakers, who were limited to your local area in the past, now the world is your oyster! I understand this can be a bit overwhelming, because there are SO many opportunities now, but the bottom line is…

If you haven’t looked at speaking as a strategy, I highly recommend it.

Remember: Speaking Gigs = Money in the Bank

Filed Under: Entrepreneurship, Marketing, Messaging

Why Pivoting Might be the Wrong Move

April 28, 2020 by Mary Cravets 1 Comment

“Pivot” is so overused it doesn’t even ping your radar anymore. Am I right?

Well, I’ve got news for you… “pivoting” may not mean what you think it means AND it’s not always the best way to navigate this crisis.

In an attempt to clear up assumptions and shine a light on all the great options to keep the momentum going in your business, I’m here to share:

  1. The 3 mistakes of pivoting.
  2. The foundation you need BEFORE making changes.
  3. The 5 P’s of Change (pivot + 4 other options)

Let’s dive in, shall we?

  1. The 3 mistakes of pivoting.

Mistake #1: Misunderstanding pivoting.

People are using “pivot” as a catch-all word to describe any change in your business. I think creates a lot of chaos. To combat the chaos, in my 3rd teaching point below, I’m going to give you the definition of the pivot as well as four other words for change so you can zero in more precisely on how to adjust your business right now. Until I give that definition, I’m going to use the word “change” as a more accurate catch-all. 

Mistake #2: Shaky foundation. 

It’s a mistake to make changes from a shaky foundation of strategy and processes. Ever play with a gyroscope? You know how when you get it going, you can shift it into all kinds of gravity-defying angles? That’s because you set the foundation and got the momentum going. But what happens when you don’t have the foundation set? It wobbles, rolls across the floor and under the couch where you can’t get to it.

Making changes without a solid foundation will not be for the better.


Mistake #3: Short-term thinking.

When life feels this out of control, it’s tempting to try to regain a sense of control by making short-term drastic changes. The problem is that some changes create serious brand confusion. 

Take my business, for example. I’m about simplifying client generation. If I looked around and thought – hey, I could really help people and meet a major market demand if I started selling hand sanitizer – what happens to my brand identity once this situation resolves? You have to consider what your business will look like afterward. If you want your business to be strong now and emerge from this crisis with momentum, it is rarely a good idea to make a drastic shift away from your core business.

Some things must change right now, yes. But there are fundamentals that DON’T needs to change… and during stressful times it’s hard to distinguish which is which.

Let’s move on to the fundamentals of client generation so you can fortify your foundation, and then I will give you the 5 P’s of change and some examples. After you read this article you’ll have what you need to evaluate your efforts and make decisions that are solid instead of reactionary.

  1. The foundation to have in place before making changes

Before you make any changes to service delivery or pricing or anything having to do with how you generate revenue (which I refer to as client generation), check your foundation. 

Start by stepping back from our current market conditions and ask yourself, “Do I have the essential elements of client generation defined clearly?

The 7 elements are:

  1. Goals
  2. Pricing and Packaging
  3. Ideal client
  4. Messaging
  5. Proactive lead generation
  6. Sales and closing process
  7. Time management

Do you have these in place? Remember the gyroscope that skittered under the couch? Don’t be that gyroscope! Make sure your foundation is in order, THEN move on to how to adjust. Which brings us to…

  1. The 5 P’s of change (Pivot + 4 other options)

  2. PAUSE: Stop some part of your business or not launch something planned.
    This is first because it helps conserve energy – and right now you need all you can get! Look at each of the essentials of client generation and decide – is there anything here to pause? For instance, I paused one of my programs I was going to launch because it was focused on live speaking events. I freed up my energy right away by pausing this program that would be in lower demand right now.
  3. POSITION: Explain the value of your services in relation to current market conditions.
    Don’t change your services. Don’t change your ideal client, but rather change how you describe your services in relation to current market conditions. This change mostly falls under messaging in your client generation process. For example, in my business, I still talk about client generation, but I’ve shifted a little because business owners who have been complacent about client generation suddenly and painfully are noticing how not having a plan is really hurting them. So, while I’m offering the same client generation programs I always offer, I’m emphasizing or positioning the program for these people to leverage this downtime and come out of the crisis with a stronger business.
  4. PIVOT: Execute some part of your business differently.
    Don’t create something new… we’re not there yet. We’ll get there in a sec. I’ll say it again: Pivot is to execute some part of your business differently. You’ve seen restaurants start to offer delivery, right? They’re not making different food and they didn’t create a new menu. They are just executing differently.
  5. PRODUCE: Create something new to meet current market conditions.
    This is where a lot of people START, and it’s burning a lot of energy. Look at the first 3 P’s FIRST, because they are all about making subtle shifts to what you’ve already worked so hard to build! If producing something IS the right move for you, make sure that it’s still in alignment with your ideal client to avoid brand confusion.
  6. PREPARE: Put things in place to be more stable in a future crisis.
    We are learning SO MUCH right now about the gaps in the stability of our businesses. Is there anything you can start now, or put on a list for the 3
    rd or 4th quarter to build stability into your business? Maybe a new income stream or additional lead generation strategy. This is not the last crisis we’ll face. What do you regret not having in place now? How can you put that thing in place for next time? Make it a priority!

Author’s note: I am offering the 5 P’s of Change as a free facilitated discussion for the business owners and coach groups to help navigate this crisis. Contact me for more details.

Filed Under: Entrepreneurship, Marketing, Messaging

The 3 Ways to Run Your Business While You’re Away

January 13, 2020 by Mary Cravets Leave a Comment

I meet business owners all the time who share my love of travel.

And then there are those who – burned out by corporate road warrior days – shudder when they think of traveling.

What I realized is that “travel” can’t be used as a one-size-fits-all description. You’re familiar with vacation and business travel, but there’s also work-away travel, which is becoming increasingly popular with business owners.

The tactics for successfully running your business while taking time off are very different depending on whether you’re on vacation, traveling for business or on a work-away adventure. Here is a breakdown of the different kinds of travel and how to get the most benefit out of each type.

Vacation Travel

Benefits: On vacation, the idea is that you get to completely disconnect from the business so you can come back refreshed and renewed.

Obstacles: As a business owner, it is tremendously challenging to completely step away. Most business owners end up checking email anyway, taking calls, putting out fires. Our business is such a part of us that there is serious resistance to completely shutting down. This often results in taking shorter vacations than you’d like.

Success strategies: In order to completely give yourself the freedom to disconnect, you’ll want to start with your “I’m out of the office” autoresponder on your email, but also have a second-in-command who can handle inquiries while you’re away. This can be an assistant or even a fellow business owner. And one thing that always helps my brain relax is to schedule prospect appointments the week following my vacation, so I know that my vacation isn’t breaking the momentum.

Business Travel

Benefits: Pretty obvious, right? You get out of your comfort zone, build your network and your business.

Obstacles: These are primarily about managing your energy. Even if you are doing the exact same work that you’d do in your regular office, being in an unfamiliar environment takes more energy. And don’t get me started on food choices while you’re on the road! Managing food choices on the road is an energy drain no matter what: you’re either expending energy to search out good food choices, or not fueling your energy by making not-so-great food choices.

Success strategies: Acknowledge that you will not have the same energy capacity as you do in your usual work environment. Choose a schedule of transportation that doesn’t have you arriving depleted, even if it costs an extra $20-50. Don’t overschedule your time and set yourself up for failure. Think about food choices before you go, packing some healthy snacks so you’re not grabbing bad choices out of desperation. And exercise. Even 15 minutes on a treadmill will do you good!

Work-away Travel

Work-away travel is where you run your business from another location, while spending a good amount of time NOT working and instead exploring and enjoying the place you’re visiting. For instance, last year I stayed in Prague for the month of September. I worked on average 3 days a week, then explored and vacationed the rest of the time.

Benefits: Work-away combines the best of vacation and business travel. But unlike vacation travel, you aren’t expending energy trying to resist working on your business. This allows you to be a lot more present for your time off. On the business side, you can not only keep operations moving, but also find opportunities local to where you’re staying to expand your business through speaking, networking and prospecting (this takes a little pre-planning). And finally, it allows you to travel and stay away longer. It’s a great choice if you love really sinking into a new country or community and soaking up the local experience.

Obstacles: These can all be lumped under “planning.” Planning for the expense in your budget and for the operations of your business – those are pretty obvious. But also for how you will spend your time off, because you want to make sure you take that time off! And planning for what happens if you get sick. And for any time zone differences.

Success strategies: Yes, I waxed eloquent about the benefits, but in order for this option to really work for you and your business, you’ve got to be strategic. Think through your schedule and decide how and when you want to work while you’re away. Let your clients know way ahead of time. If you will be unavailable for any of that time or don’t want to take client appointments during that time because of a difference of time zones, start writing that into your client contracts. Create a budget! And make contact and set appointments BEFORE you arrive. It’s a great idea to travel with other business owners so you’re not trying to figure all this out on your own. See one option here: https://marycravets.pages.ontraport.net/irelandretreat

For more on successful “work-away” travel that allows you to get away for a whole month (or more) without losing any momentum in your business, check this out: https://facebook.com/MaryCravets/videos/618741008905041/

Filed Under: Entrepreneurship, Marketing, Speaking, Strategy

How to Do Less Marketing and Get More Clients in the Next 30-90 Days

August 28, 2018 by Mary Cravets 4 Comments

You run a business, and of course you want to attract more clients.

Wouldn’t it be awesome if you could cut your marketing activities in half, and get twice as many clients or more? What if marketing could be simple and fun?

Impossible? Well no, not really.

As it is, for most business owners marketing is frustrating. Plus every day you find a gazillion new strategies to follow. The worst thing is when you try to do it all – Facebook ads, speaking, blogging, networking, webinars, podcasting, etc. – and none of them produce the results you want.

The post below is really awesome, but also really long. If you don’t have time to read it, I’ve put together a quick Action Guide that shows you how to use this strategy. It’s free and you can get it when you click this link.

I totally get this… I’ve been there too. I’ve found a solution that I’m going to share it with you. You should know though, I paid a steep price for it – the price of my health.

I have a solid business today, on target to earn multiple six figures, but it wasn’t always like this. In fact, the first two years totally sucked.

I was working to the point of exhaustion, always wondering where my next client would come from. And… I got sick. I no longer had a choice –  I had to stop working all those hours. But I also had to feed myself. Getting sick forced me to figure out how to stop being so scattered. This is when I discovered a system to market less and attract more clients.

Here’s what’s in this epic post:

  1. A 5-step system to create a your marketing plan that will allow you to market less and get more clients.
  2. The most common marketing traps and how to avoid them.
  3. How to leverage your marketing strategies, so your results are multiplied over and over.

Let’s dig into it.

Step 1: Stop the Overwhelm

Let’s think about this… in a medical emergency, one of the first things the doctor will do is get control of the bleeding. Until the bleeding is under control, other treatments won’t do much good.

Similarly, to stop overwhelm in business, we have to get control of the bleeding: the bleeding of your time and energy.

If you were to discover the most brilliant strategy today, but you’re totally exhausted and overwhelmed, it’s not going to do you any good.

One big marketing trap: trying to do it all. Facebook ads, blogging, networking, speaking… and on. We may feel worse when we observe others who seem like they’re doing everything without any problem. It makes us think that we that we have to try to do it all. And even worse, we try to do it all ourselves.

You see an expert promoting a marketing strategy that promises a compelling result – something you really want. Then once you get into the strategy, you realize there is a huge learning curve to mastering this new skill, and frustration sets in.

It happens, and you don’t even notice it while it’s happening. It starts with one opt-in, then another, and another. And before you know it, you’re getting 20+ emails a day, each one pulling you in a different direction. Each one sucking your time, talking you into a new marketing tactic and taking you down another rabbit hole. Not to mention that if you try to implement all these things, they take an enormous amount of time, effort and energy.

And before you’ve finished implementing any of them… BING! Another 15 emails have arrived, with strategies that look way more attractive than the frustrating learning curve you’re currently in, so you jump ship and move on to something new.

You consider unsubscribing… but how do you know which strategies to abandon, and which to keep? By the end of Step 2, you’ll know exactly what to unsubscribe from and I’ll give you a tool that will help you do it in 2 minutes or less.

Remember, like in a medical emergency, we’re going to start by controlling the bleeding first.

Here’s what you do. Create two columns on a piece of paper and in the first column write down:

  • All the marketing activities you do consistently
  • All the marketing activities you do inconsistently
  • All the marketing activities you think you SHOULD be doing
  • All the marketing activities you’re curious about trying

Here is how this list generally looks:

Marketing mess

For most people that list is at least 10 items long. And the problem is that if you are a solo professional or a very small company, and if you are focusing on more than 4 of those activities, chances are you’re not doing them well. If you’re focusing on more than 6, you’re probably totally overwhelmed. If you’re focusing on 6, and trying to learn 6 more… you’ll just go completely nuts.

So now, take a deep breath.

Getting this list out of your head and onto paper is the first step to taking your energy back from being so scattered and worried. At least we’ve found out what’s going on and what overwhelms you.

Now let’s fix it.

Following along with the Action Guide will help you get your plan into action faster. Click here to get it now – free.

Step 2: Identify What Works for You

Now you’re going to further focus in the marketing activities that will bring you clients. Great clients.

In the second column, write down the names of your top 10 clients. Only write down the names of clients who are great examples of your ideal client. They are the ones who are easy to work with, appreciate your expertise, and pay you on time without haggling.

It’s important to NOT include any client who makes you cringe or gives you a sinking feeling in your stomach. This personalized plan is going to help you multiply your results many times over, so make sure you’re multiplying the right clients!

When you complete your list, it should look like this:

2015-10-14 07.45.02
Now, consider where each client came from. Draw a line from each client to the marketing effort that brought them to you.

2015-10-14 07.47.53
This will quickly reveal the top marketing strategies you should focus on. Based on my example image, where do you think I should be putting 50-80% of my time?

So, speaking is my most effective strategy. Referrals also brought in several clients, so that will get attention as well. Both of those strategies are working, so it makes sense to focus on doing more of them, right?

List which activities you identified that work best for you.

Now some of you may not have enough clients (or any clients) to do this exercise and come up with results you feel confident with. Here’s what you can do. Take your results from Step 1 and consider the following:

  1. Which marketing activities do you enjoy doing?
  2. Which marketing activities do you know how to do skillfully?
  3. Which marketing activities do you have the highest degree of confidence will work?

The marketing activities that meet all 3 criteria above are the ones that will go on your marketing plan.

One last thing… remember in step one, all those emails that are coming in and pulling you off track? The list you just created of your top marketing strategies will also show you which lists to stay subscribed to and which ones to ditch. Stay on the lists that support and align with your top strategies, and unsubscribe from the rest.

A great free tool to do this is www.unroll.me. You go to one site, enter your email address and password and it detects all of your subscriptions. In about 2 minutes you can unsubscribe from everything that is pulling you off course!

Unroll me

Step 3: Create Your Personalized Marketing Plan

Now you’re going take the top-performing marketing strategies that you identified in the previous step, and get crystal clear about the exact actions you need to take.

Your personalized marketing plan will consist of just 2-4 marketing activities, and how many of them you are going to do each day, week or month.

First, list your most effective marketing strategies and translate them into actions that are 100% under your control. Let me show you what I mean…

Strategy: Speaking engagements
Action: Make inquiries to groups and conferences about speaking

Strategy: Referrals
Action: Ask for a referral

This is an absolutely critical step that can massively change your results. I’ll give you a real-life example of the difference this makes.

I struggled for years to get speaking gigs. Every month I put on my plan, “Book speaking gigs.” And every month, I booked exactly zero.

It was because I put a strategy on my list, NOT an activity. Once I realized this, I changed my plan to “Make 15 speaking inquiries per month”. And immediately started booking gigs.

When you list strategies or results instead of actions, you are setting yourself up to fail, because they are dependent on some outside force (like a group’s organizer saying “yes” to book me). Your plan must outline exactly what you need to do in terms of what you have 100% control over.

Next, decide how many of the actions you are going to take on a daily, weekly or monthly basis. Your basic plan should look something like this:

2015-10-14 13.58.17

How do you decide on the number of actions you should take? Consider a few things:

  1. How many are you doing now?
  2. What results are you currently getting?
  3. What results do you want to get? (i.e. double, triple, etc.)

Let’s say you currently do 5 speaking inquiries per month, and you book 1 speaking gig each month. Your goal is to increase your results to booking 4 speaking gigs per month. You would want to do 20 speaking inquiries each month.

If you don’t have the exact numbers of how much marketing activity you’ve done in the past, then take your best guess. Go on to the next step and you’ll see how to quickly turn your best guesses into great results.

At this point you have a customized plan that is really tight, clear, and ready to implement.

Step 4: Implement and Track

The implementation phase is where things start to really happen in your business… but only if you make implementation a priority. And the truth is, with so many demands on a business owner’s time, it’s easy to let it slip through the cracks. Take this as an example –

A client said recently, “I need more clients.”
I said, “Great. Tell me about the marketing activities you’ve been doing lately.”
Her reply was, “I’ve been so busy, I haven’t been able to squeeze in marketing.”

From an outside perspective, it’s easy to see the error in the thinking here, but the reality is that this happens all the time in the life of an entrepreneur.

Here are two suggestions to make sure you get your marketing done…

First, set appointments on your calendar to do your marketing, and have a “no matter what” attitude about using this time get your marketing done. Turn off your email during this time, and your phone if at all possible, and don’t reschedule the time!

Blog screen shot

Good to note: To get a jump start on my marketing plan, I always book more time in my calendar for business building activities on the first week of the month. The calendar image is an example of how I block my time on the first week of the month only. The rest of the month I only need to do about 1 hour of activity per week.

Second, track your progress. Tracking is a motivator, because it shows you what you’ve accomplished. Plus, it shows you what is still left to do, so you can schedule accordingly. And from your tracking, you can develop a very accurate formula for how to get all of the clients and income you want.

So what should you track? At the most basic level, you want to track activities and results.

  • Activities. These come directly from your marketing plan you created in steps 1-3. Keep a tally throughout the month so you aren’t trying to remember or recreate your numbers at the end of the month.
  • Results. The key to tracking your results is to find a balance between tracking enough information so you can get good data to analyze, but not so much information that you’re spending all of your time tracking numbers! Here are some things you may want to track:
    • Income and/or revenue
    • New prospects (or prospect appointments)
    • New clients
    • Website hits
    • Website inquiries
    • Speaking gigs booked
    • Referrals received

When in doubt, track a little more than you think is necessary. It’s better to have the option to dismiss some data as irrelevant than it is to wish you had more data.

For those of you who did the first steps and got a clear direction for your marketing based on past successes, tracking keeps you on track with actually implementing your marketing plan and growing your results.

For those of you who had to make your “best guess” for your marketing plan, tracking is just as important. Over time, tracking will give you a crystal clear path to follow because it shows you exactly what works and what doesn’t.

It’s easy to confuse being busy with being profitable. Or being well-known with being profitable.

But that’s the great thing about tracking and numbers: they are unemotional. They tell you the truth. They will clearly tell you if you’re on the right track, or need to change something.

After just a few months, you’ll have a formula that will let you know exactly how to plug a certain number of activities into your calendar, and have a predictable number of clients each month.

For instance, let’s take the plan I developed earlier in this blog where the marketing plan is to simply do 15 speaking inquiries and 30 referral asks per month. Let’s say I implement the plan for 3 months and (because I’m tracking my results) I know I’m booking 3 gigs per month, receiving 2 referrals per month and earning on average $8,000 per month.

If I want to double my results, I can simply double my activity levels. Triple my results? Triple the activity.

Creating a formula to accurately predict and control your results is pretty great, but I bet you looked at the suggestion to double or triple your activity and realized that, at some point, you’re going to run out of time.

You’re right. That’s why there is one more step to further multiply your results with less effort.

Step 5: Multiply Your Results

To multiply your results, every activity you do needs to be systematized and connected with your other marketing activities. And when this is in place, the results from your efforts will skyrocket.

Here’s how the multipliers of leverage and systems my top marketing strategy – speaking:

Multiplier #1: Systematize the booking process.
Booking speaking gigs can be very time consuming, so I implemented a powerful 3-step process to quickly identify and book gigs. This saves a ton of time, and results are fantastic. (by the way, in my upcoming webinar, I’m going to share this 3-step process for getting all the local speaking gigs you want … it’ll knock your socks off so keep your eyes peeled for it!)

Multiplier #2: Leverage speaking events to create multiple business-building outcomes.
The presentation is a structured system that leverages the speaking opportunity to get the following results:

Book more speaking gigs. The presentation include an opportunity for the participants to give referrals to other groups who need guest speakers.
Build list. The presentation structure also ensures I get every contact in the room, every time. After the gig, I have systemized follow up so no contacts ever fall through the cracks.
Generate leads. Even in groups where they don’t allow an overt sales offer, the presentation structure I follow generates leads from every audience. And again, the follow up system is in place so no leads are lost.

Multiplier #3: Leverage other marketing channels to generate future clients.
The contacts generated from speaking gigs aren’t always ready to buy right away, so I nurture them by including them in my e-newsletter list where they receive sales offers and valuable content. The content comes from my blog, so now the blog content is doing two jobs – 1. It keeps my website alive and gets some organic search engine love and attention, and 2. Serves to build long-term relationships with the contacts I get from speaking.

This system takes very little time to implement, and smoothly integrates and leverages several marketing strategies.

To multiply the results of your personalized marketing plan, for each activity ask yourself:

  1. How can I systematize this so it takes less of my time?
  2. How can I make connections between my marketing strategies so they leverage each other and multiply my results?

Now that you’ve got this great new tool, it may feel a little strange and unfamiliar, and it will probably take a little bit of practice. If right now you are in massive overwhelm and following a gazillion different strategies, it may take you anywhere from a few days to a few weeks to untangle yourself from some of those activities. But don’t worry. At least now you have a plan to follow. This gives you a way to laser focus on just the 2-4 marketing activities that actually work.

Making these changes may be uncomfortable, but you have a choice: you can either continue with your overwhelm by chasing after whatever strategy your email spits out today, or you can do what successful entrepreneurs do… they focus, identify what’s working, and then follow it religiously.

To get started right away, download my Personalized Marketing Plan Action Guide to help you implement the 5 steps right now.

Filed Under: Income Generation, Marketing, Strategy Tagged With: attract high-paying clients, avoid marketing mistakes, client generation, Effective marketing, marketing, six figures, time management

Digital Marketing: Get Ready for 2018!

October 4, 2017 by Mary Cravets Leave a Comment

Contributed by guest writer, Margaret Brown, SocializeLA

It’s my honor to give you some simple and strategic tips to get your digital marketing in gear for 2018. You’ll also find three ways to connect with me for more info (hint: 2 FREE options, and 1 Premium).

Let’s get started! Here’s what you should consider for your 2018 digital marketing:

What is successful digital marketing- and what ISN’T successful digital marketing?!

Successful Digital Marketing IS about building relationships. It ISN’T incessant selling. It IS a great place to funnel people into your Customer Journey. It ISN’T something that happens overnight. It IS a strategy of content, calls-to-action, and multiple layers.

What does successful digital marketing look like for your business?  

Successful digital marketing looks like your social media, email marketing, blogs, webinars, and/or ads are converting to new clients. Or, your social media, email marketing, blogs, etc. are growing in engagement (LIKES, Number of followers, Shares, sign-ups, etc.). It can also look like website traffic is increasing, consistent content (planned and published strategically), and multiple layers working together: website, landing pages, webinar registration, video, email marketing, blogs, and social media.

What is a Customer Journey, and how do you use it in your business?

A Customer Journey is how you lead your audience to learn more about you and ultimately become a client!  The journey is also known as a funnel. It can look something like this:

  • A social media post with a call-to-action
  • The call-to-action leads to a landing page
  • The landing page is a series of text, images, video, calling people to either sign up for a webinar, purchase a product, or some other option in addition to an instant sign-up or buy.  A call-to-action could be a value carrot of sorts to prompt the viewer to download the freebie and in turn signs up for your email marketing campaign.

The Customer Journey can be simple or intricate. You can start small and grow from there.

When is it time to review your digital marketing strategy, and how do you conduct a self-audit?

To determine when to review and how to self-audit, re-read the section on what success looks like.  Are you seeing this? Do you have a Customer Journey in place? You can also utilize this Free Self-Audit Download inside The Plan the Year Course (FREE) for more information!

What other questions should you consider for your digital marketing?  

Some other questions to consider are:

  • How much time should I spend on my social media?
  • Why isn’t my current plan working?
  • How can I make my current plan work more effectively?
  • Is this relevant to my business/industry?
  • Where should I turn for help?
  • How much should I spend in ads?

Now that you have an overview of how to kick off your 2018 digital marketing, please take advantage of these offers from myself and The SocializeLA.com Team! Join our Facebook Group for fun virtual co-working sessions, training, and more! You can also Sign up for a FREE call with Margaret, or Book a Discovery Session $97, with code MARYCRAVETS (Valued at $500). The Discovery Session includes:

  • 1.5 Training/Brainstorm Session with Margaret
  • Professional review of your current digital marketing efforts
  • SEO review and more!

I hope these tips sparked an idea and action for you to improve your digital marketing.  It’s essential to your business in 2018.  Be ready!

Filed Under: Blog, Guest Blogs, Marketing, Strategy Tagged With: Effective marketing, marketing strategies, smart strategies, success

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