by Mary Cravets
Ever since the change of administration in the United States, social media has been an emotional minefield for me.
But by some blessed quirk of the algorithms, I was served up this video about kindness, cruelty, and intelligence. It was exactly what I needed to hear to soothe my heart and mind.
by Mary Cravets
I had two wonderfully eye-opening conversations recently, and they revealed a pattern that is SO common for coaches: being attracted to (or repelled by) extremes in sales and marketing.
Take a minute to walk through this with me: the extremes, the ensuing drama, and then how to find your genuine path through it all so you’re attracting more clients without the turmoil!
To talk further, you can get on my calendar here.
by Mary Cravets
Mini training time! If you’re succeeding but overwhelmed and racing against the clock every day, you’re going to love this video. Set aside 10 minutes and get ready to take some notes on the 4 keys that will get you through the “messy middle” phase of business!
by Mary Cravets
Close on the heels of compiling 46 Ways to Say No, another option occurred to me. One that actually lets you elevate mediocre opportunities instead of saying no.
You’ll find this most helpful when wrestling with what I call “mixed blessing opportunities”.
For example: let’s say someone offers you the opportunity to speak for a group of your ideal clients (YAY!), but requests a topic that isn’t aligned with your core offerings and you don’t have an existing presentation created (BOO!).
If you say yes, you end up sacrificing your time to create a new presentation just so you can get in front of a great audience. But because you also sacrificed strategy by giving a talk that is off-topic and off-message, the likelihood that you’ll attract new clients is slim.
If you say no, there’s that pinch of regret for a missed opportunity.
So instead of saying YES and damn the consequences, or NO and completely miss out on the opportunity, here is a different way to handle these mixed blessings.
The first thing is to recognize that when someone gives you an opportunity, they are interested in you. Then it’s just a matter of exploring if there is a way to adjust that initial interest so it fully aligns with your business strategy.
To elevate a “meh” opportunity, include the following:
Example:
Thank you so much for the invitation! I would love to present for and serve your group. May I make just one suggestion?
The topic you requested is not one I present on, but I have a talk called More Clients, Less Marketing that – from what I know about your members – would potentially be a great fit. It’s my most popular talk because it’s so interactive with solid tools and take-aways. For groups like yours it has a track record of attracting higher-than-normal attendance.
Would you be open to considering bringing me in to present this topic instead?
Obviously when you embrace this approach, you’ll navigate those “mixed blessing opportunities” more effectively and see better outcomes.
But there’s another benefit. And it’s a biggie.
You’ll start to become a stronger advocate for yourself in every situation.
And that could come in handy, don’t you think?
by Mary Cravets
Raise your hand if you have a creative streak. Or crave variety. Or love adventure and new experiences.
Most business owners have their hand up right now, because we all know how creative you have to be to run a business.
But at the same time, all that creativity can create chaos if isn’t channeled and focused on doing the RIGHT jobs in your business. Check out some examples in this 3 minute video, then let me know your experiences!
by Mary Cravets
As warm and fuzzy as this is, bringing a vision to life requires some structure. Luckily, that’s my superpower. So if you’d like to learn the foundational structure for client attraction in a way that feels genuine, please feel free to join my “More Clients, Less Marketing” workshop. You can join for free any month!