Did you know that messaging is the MOST confounding part of marketing for most coaches and consultants?
That’s because it feels so complicated. There are SO many options.
How do you concisely communicate the value of what you do without putting your audience to sleep?
So I’m here to simplify things! Here are the top 3 messaging mistakes and how to avoid them.
Mistake #1: Your messaging is about you and what you do.
Your messaging should actually be all about your ideal client’s problems and the solutions you offer them.
Evaluate if your messaging articulates your ideal client’s problems clearly.
Mistake #2: CONSTANTLY changing your messaging to keep it new and interesting.
When you do this, your message becomes confusing.
Your messaging should be consistent and only change if your ideal client changes.
Mistake #3: Trying to get EVERYONE to understand what you do.
If some people don’t understand what you do right away, that’s okay!
What matters is that your ideal client responds to your message with a clear and resounding “I need you!”
If you’re now wondering: “How do I develop my messaging without getting lost in the weeds?”
Please check out my upcoming course where I’ll teach you how to make your message clear and effective for generating new clients and referrals:
Leave a Reply