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Entrepreneurship

‘Tis the Season for Analysis Paralysis

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I’ve been on an emotional roller coaster, trying to sort through an onslaught of thoughts…

Be strategic.

Be positive.

Be real.

Be heartfelt.

Be transparent.

Be direct.

Wrap up deals. Wrap up presents. Lock down California. Cancel holiday plans.

It’s the end of the year and I’m feeling tremendous pressure which turns into…

Analysis paralysis.

But right now I’m experiencing a moment of clarity, so I’m writing down what I personally need to do to close the year strategically and with my sanity intact:

1. Break a sweat. Yep. Exercise.

2. Brain dump. When my head is swirling with ideas, dumping them all out on paper – messy and massive – takes my stress down tremendously.

3. Focus on what you CAN do. Look at the brain dump and figure out what you can control and what you can’t.

4. Time block to get it done. Take what you CAN do and reserve time blocks in your calendar to do it.

5. Go with your gut. If you could see the real-time writing of this, you would crack up. Right after I wrote that, I thought, “Should I write that? (delete delete delete) Or wait… maybe I should include it. What if people don’t understand what I mean. Should I explain?” 😊 I’m leaving it in, because it’s something I need to remember, and the ensuing story is pretty hilarious.

Good luck with the rest of your year. I’ll be back here writing again shortly – being strategic, positive, real, heartfelt, transparent and direct. ❤

Why I hate The Four-Hour Work Week book

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Ok, hate is a strong word.  

“Resent” is probably more accurate. Because it really messed up my business. 

Ok, FINE… the book didn’t actually mess up my business. My misapplication messed up my business. 

Have you ever done that? Heard advice from an expert and thought, “What an amazing strategy! Why the heck am I not doing that?” 

So you try it and… it’s messed up. 

Why does this happen? Maybe because you did what I did with The Four-Hour Work Week: misapplied a valid strategy.

You see, when I read that book, I was starting my business. The author, Tim Ferriss, wrote about strategies for dealing with an established, profitable business. 

He had the problem of not enough time. 

I had the problem of not enough clients or income. 

I tried to use his solution for my problem.  

The disconnect is so obvious… now. <forehead smack>

But it wasn’t obvious to me at the time, and I spent years frustrated, feeling like a failure and judging myself, “Tim would be so disappointed in me and my 30-hour work week! What am I doing wrong?!” 

When you’re considering a large investment of your time, money or attention, be sure to ask yourself: 

  • What is my main goal? 
  • What problem do I need to solve in order to reach this goal? 
  • Will this investment solve this problem? 

My misapplication of The Four-Hour Work Week strategy was one of timing. I was applying this strategy at the wrong time in my business. 

Very few strategies are inherently wrong for all businesses all the time. The misapplication of a strategy is generally where things go off the rails. 

NOTE: I’m pretty geeked about this concept of misapplying a valid strategy, so you’ll see this theme in future blogs. My goal is to save you time, money and sanity by helping you discern the best strategies to grow your business. 

I had the biggest AHA! moment yesterday.

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Seriously.

And I’m going to connect this AHA! with how the world has shifted and when I’m through well, I think it’s going to blow your mind.

I mean, I hope it’s going to make you incredibly excited about some opportunities to grow your business that you maybe didn’t fully appreciate in the past. I know it can feel like this crazy world is working against you, so maybe this will help.

Ok, here’s what happened.

The other day I was looking at my calendar and I realized I had ZERO stress about meeting my goals for the year.

ZERO.

Which is weird because I tend to worry, especially with the fact that the world is extra-strength worrisome right now!

So, what was making me so calm?

I looked at my calendar again and noticed that I have more than a dozen speaking gigs booked between now and the end of 2020. That’s when I had my aha moment.

It struck me that: Speaking Gigs = Money in the Bank.

I’d never really thought of it that way before.

On a whim I connected with a couple of my clients who have gone through my speaker trainings and asked them about their stress levels and they said the same thing. When they have a full calendar of speaking the money basically takes care of itself.

That’s a big deal, right?

This may be a little different than what you’ve heard from me in the past about speaking. If you’ve been around me for any time at all, you’ve probably heard me extol the virtues of speaking where I focused on…

  • Getting your message out
  • Attracting new clients
  • Generating income
  • Growing your list
  • Becoming a recognized expert

All the above is still true but my aha moment made me realize that it also provides STABILITY. Now in the past, stability hasn’t been something that is particularly inspiring or motivating. But in our chaotic and uncertain times, stability, consistency and predictability are much more highly valued. For me, a full speaking calendar provides that!

Here’s where it gets even more exciting… a full speaking calendar is more possible than ever because nearly all speaking is done virtually now and will be for the foreseeable future. While I love the thrill that only comes from being in front of a live audience, speaking virtually completely eliminates the obstacles of travel time and travel costs. This is so huge.

For you speakers, who were limited to your local area in the past, now the world is your oyster! I understand this can be a bit overwhelming, because there are SO many opportunities now, but the bottom line is…

If you haven’t looked at speaking as a strategy, I highly recommend it.

Remember: Speaking Gigs = Money in the Bank

Business Lesson from a Workout FAIL

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Several years ago I hired a personal trainer to help kickstart some New Year’s Resolutions. I showed up in the early morning hours hopeful and ready to kick some ass.

10 minutes later, I was ready to pass out and throw up.

I wasn’t that out of shape, and my trainer hadn’t pushed me that hard. What happened?

After a brief discussion, I learned that you shouldn’t drink a large protein smoothie 30 minutes before a workout.

I had assumed that because you need energy for a workout, the best solution would be to eat right before you go to the gym.

I thought back to other failed attempts at working out and realized that this laughably simple – but foundational – wrong assumption led to the majority of my failures.

Changing this ONE assumption led to years of success in fitness. And…

I see this stuff in business all the time.

The assumption that accepting money means you’re not fully in the spirit of service to others.

The assumption that marketing is all about saying “look at me, look at me, look at me!”

The assumption that sales is about convincing and pushing others to do something they don’t want to do.

(all wrong, BTW)

Unearth YOUR assumptions and question them. Hidden, they will keep you stuck. Revealed, they will shift your results forever.

[Guest Post] Lessons learned from the 2008 Global Financial Crisis – and How They Apply Today

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Contributed by: Jane Garee, Sales Strategist

I knew the world economic free fall of 2008 would come back to haunt me but I am more grateful for it than I can say.

In 2008, I was in the thick of the financial meltdown.  I was enjoying a successful career as a mortgage broker, in south Florida, and between the warm sunny days, doing work that I felt mattered and the life I had created over the past eleven years, I felt as if the world was my oyster.

Then it happened.  The crash of ’08.

Or as I later described the situation; the market crashed and then I crashed with it.

I lost everything and moved from my initial state of shock to one of utter despair.  It was years before I was able to turn things around and it was the most challenging period of my life.

I made a promise to myself that when I regained my footing, I would remember the lessons that period of time had given me, and that I would use that one day to help others.

I don’t know what you’re experiencing in the midst of what’s going on in our world currently. For me, it’s a strange time because there is much I am personally thankful for, and there is still the reality of what’s happening.

Frankly, there are days when I feel guilty for thriving right now, when others are struggling to survive.  I keep looking for ways to do what I can to provide support and am grateful that my business allows me to have the time and resources to contribute, even if it is small on the grand scale of creating change.

I wish I could give you some sort of bumper sticker wisdom that would make everything okay.

You know, “This too will pass”, “Tough times make tough people”, “’ Your true colors are showing’ used to mean your disposition, now it’s about your hair” (okay, I made that up to insert some levity).

I know I can’t say anything to magically make things better. However, I do want to share with you three coping strategies I learned during the fallout of 2008.

The power is in the present

One of the most life-changing mind shifts for me, was when I realized that in this moment, I am okay.  If you focus on right now, all your basic needs are being met, there’s no threat of imminent danger, you have people who love and support you, and you are alive, with a mind and body that works.  Stress comes from dredging up the past or worrying about the future.  Neither is productive.  The past is gone, and you don’t really know what the future holds.  Take a deep breath and be grateful for right now.  Miracles are called miracles because they are unexpected.  Yours might be coming this very day.

Redefine your long-term plan

You may have realized that planning for what’s next is something you’ve taken for granted.  Since you don’t know what will be true in the future, redefining your long-term plan to something more manageable can be helpful.

When I was struggling in 2008, my Dad told me that I needed to redefine what long term planning was and that a good long-term plan due to current circumstances, might be getting through that day.  That helped me get through the pain and uncertainty by setting a goal that seemed infinitely easier to accomplish than a vague, “I will get through this.” On really bad days, I would often say to myself, “My long- term plan is to just get through the next fifteen minutes.”   Savoring small chunks of victory can help fuel you to keep going.

Disappointment is not discouragement

It can be soul-crushing when experiencing traumatic events and being in a situation that is out of your control.  The fear, pain and sadness are real, and it’s profound.

Although disappointments in life are inevitable, discouragement is a choice.

Discouragement is the false belief that everything is hopeless, and you are unable to do anything about your situation.  While hope may not be a plan, it is the thing that drives you to get up and keep going.

Discouragement loves nothing more than to tell you there is no hope, and that you are a victim, tossed around by the cruel winds of life.  Even when you can’t immediately change your circumstances, the hope that you can, is what will keep you going.  There’s a verse in the Bible that says, “Return to your fortress, you prisoners of hope.”  On my darkest days, I would ponder that.  If you’re truly a prisoner, there’s no escape. What would it be like to be unable to escape from hope?

My hope for you is that today, just for a moment, you take in that moment and not let any disappointment turn into discouragement.  Unsettling times like these can also lead to big mood swings so if you’re having a day where the future feels full of promise, reach out to someone who isn’t and see how you can be an encouragement.

I normally end my posts with, “To your selling success” but today, I want to close with,

To your success, and in all the ways that truly matter,

Jane

Jane Garee, known as “The Sales Strategist for the Non Sales Person” works with clients so they serve more people, make more money and realize their biggest dreams through their impact and influence, all while having FUN.

With over twenty years of sales production, sales training and sales team management experience, Jane is an award-winning salesperson, known for breaking revenue records and providing leadership and training to individuals and sales teams so they do the same. Prior to striking out on her own, she quickly worked her way up the ranks to Brand/Area Sales Manager with two different billion-dollar companies and was recruited to open the South Florida area for one of Inc 500’s Fastest Growing Companies.

Her dynamic and comprehensive sales background in one-on one sales conversations, copy writing, workshops and selling through speaking presentations bring exceptional knowledge and expertise to clients who desire a collaborative partner in creating higher conversions and building better buyer relationships throughout the entire sales process.

Why Pivoting Might be the Wrong Move

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“Pivot” is so overused it doesn’t even ping your radar anymore. Am I right?

Well, I’ve got news for you… “pivoting” may not mean what you think it means AND it’s not always the best way to navigate this crisis.

In an attempt to clear up assumptions and shine a light on all the great options to keep the momentum going in your business, I’m here to share:

  1. The 3 mistakes of pivoting.
  2. The foundation you need BEFORE making changes.
  3. The 5 P’s of Change (pivot + 4 other options)

Let’s dive in, shall we?

  1. The 3 mistakes of pivoting.

Mistake #1: Misunderstanding pivoting.

People are using “pivot” as a catch-all word to describe any change in your business. I think creates a lot of chaos. To combat the chaos, in my 3rd teaching point below, I’m going to give you the definition of the pivot as well as four other words for change so you can zero in more precisely on how to adjust your business right now. Until I give that definition, I’m going to use the word “change” as a more accurate catch-all. 

Mistake #2: Shaky foundation. 

It’s a mistake to make changes from a shaky foundation of strategy and processes. Ever play with a gyroscope? You know how when you get it going, you can shift it into all kinds of gravity-defying angles? That’s because you set the foundation and got the momentum going. But what happens when you don’t have the foundation set? It wobbles, rolls across the floor and under the couch where you can’t get to it.

Making changes without a solid foundation will not be for the better.


Mistake #3: Short-term thinking.

When life feels this out of control, it’s tempting to try to regain a sense of control by making short-term drastic changes. The problem is that some changes create serious brand confusion. 

Take my business, for example. I’m about simplifying client generation. If I looked around and thought – hey, I could really help people and meet a major market demand if I started selling hand sanitizer – what happens to my brand identity once this situation resolves? You have to consider what your business will look like afterward. If you want your business to be strong now and emerge from this crisis with momentum, it is rarely a good idea to make a drastic shift away from your core business.

Some things must change right now, yes. But there are fundamentals that DON’T needs to change… and during stressful times it’s hard to distinguish which is which.

Let’s move on to the fundamentals of client generation so you can fortify your foundation, and then I will give you the 5 P’s of change and some examples. After you read this article you’ll have what you need to evaluate your efforts and make decisions that are solid instead of reactionary.

  1. The foundation to have in place before making changes

Before you make any changes to service delivery or pricing or anything having to do with how you generate revenue (which I refer to as client generation), check your foundation. 

Start by stepping back from our current market conditions and ask yourself, “Do I have the essential elements of client generation defined clearly?

The 7 elements are:

  1. Goals
  2. Pricing and Packaging
  3. Ideal client
  4. Messaging
  5. Proactive lead generation
  6. Sales and closing process
  7. Time management

Do you have these in place? Remember the gyroscope that skittered under the couch? Don’t be that gyroscope! Make sure your foundation is in order, THEN move on to how to adjust. Which brings us to…

  1. The 5 P’s of change (Pivot + 4 other options)

  2. PAUSE: Stop some part of your business or not launch something planned.
    This is first because it helps conserve energy – and right now you need all you can get! Look at each of the essentials of client generation and decide – is there anything here to pause? For instance, I paused one of my programs I was going to launch because it was focused on live speaking events. I freed up my energy right away by pausing this program that would be in lower demand right now.
  3. POSITION: Explain the value of your services in relation to current market conditions.
    Don’t change your services. Don’t change your ideal client, but rather change how you describe your services in relation to current market conditions. This change mostly falls under messaging in your client generation process. For example, in my business, I still talk about client generation, but I’ve shifted a little because business owners who have been complacent about client generation suddenly and painfully are noticing how not having a plan is really hurting them. So, while I’m offering the same client generation programs I always offer, I’m emphasizing or positioning the program for these people to leverage this downtime and come out of the crisis with a stronger business.
  4. PIVOT: Execute some part of your business differently.
    Don’t create something new… we’re not there yet. We’ll get there in a sec. I’ll say it again: Pivot is to execute some part of your business differently. You’ve seen restaurants start to offer delivery, right? They’re not making different food and they didn’t create a new menu. They are just executing differently.
  5. PRODUCE: Create something new to meet current market conditions.
    This is where a lot of people START, and it’s burning a lot of energy. Look at the first 3 P’s FIRST, because they are all about making subtle shifts to what you’ve already worked so hard to build! If producing something IS the right move for you, make sure that it’s still in alignment with your ideal client to avoid brand confusion.
  6. PREPARE: Put things in place to be more stable in a future crisis.
    We are learning SO MUCH right now about the gaps in the stability of our businesses. Is there anything you can start now, or put on a list for the 3    rd or 4th quarter to build stability into your business? Maybe a new income stream or additional lead generation strategy. This is not the last crisis we’ll face. What do you regret not having in place now? How can you put that thing in place for next time? Make it a priority!

Author’s note: I am offering the 5 P’s of Change as a free facilitated discussion for the business owners and coach groups to help navigate this crisis. Contact me for more details.