success

3 Questions to Ask Yourself Before September Ends

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Before asking yourself these questions…

Block out at least 90 minutes in your schedule.

Away from email.

Away from your phone.

Away from tiny humans.

Ask yourself these questions to wrap up the last months of of the year successfully, and start 2024 strong.

1. What am I allowing to distract me from my core purpose and goals? (be honest)

2. Am I being intentional with the time I invest in my business relationships?

3. What’s my strategy to reclaim that distracted time and reinvest it to get better results?

Answer these questions honestly and you’ll find yourself on the right track towards ending 2023 strong and starting a successful 2024.

Feeling a little overwhelmed?

Check out this training I’m hosting soon that will help you get Consistent Results through Genuine Relationships.

September is here! 😮 Make the most of it for you and your business

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September is here!

Now, is that exciting or terrifying? 😖

It seems like just yesterday we were packing up our beach towels and sunscreen for the season. ⛱️

But now, it’s time to start thinking about fall.

For some of us, that might mean getting back into the swing of things after a lazy summer. 

But for others, it might mean the start of new beginnings, like launching a new project or trying out new strategies to end 2023 strong.

No matter what you’re up to this fall, I want to encourage you to stay motivated and inspired so you can achieve your goals. Here are a few tips:

▪️ Celebrate your successes 🥳 When you reach a goal, take some time to celebrate your success. This will help you stay motivated and on track.

▪️ Nurture your relationships 👥 Reaching out to people is not only great for staying motivated and accountable, it can also nurture your business through referrals! The fastest way to create a steady stream of referrals is to nurture relationships with Centers of Influence. Here’s a resource to give you clarity about who your Centers of Influence are and how to nurture them.👀

▪️ Take care of yourself 😌 Make sure you’re getting enough sleep, eating healthy, and exercising regularly. When you’re taking care of yourself, you’ll have more energy and focus to achieve your goals!

I know that the fall can be a busy time, but I hope you’ll take some time for yourself to enjoy the season. 

PLEASE – take time to recharge so the fall season produces great results and you start 2024 STRONG! 💙

Digital Marketing: Get Ready for 2018!

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Contributed by guest writer, Margaret Brown, SocializeLA

It’s my honor to give you some simple and strategic tips to get your digital marketing in gear for 2018. You’ll also find three ways to connect with me for more info (hint: 2 FREE options, and 1 Premium).

Let’s get started! Here’s what you should consider for your 2018 digital marketing:

What is successful digital marketing- and what ISN’T successful digital marketing?!

Successful Digital Marketing IS about building relationships. It ISN’T incessant selling. It IS a great place to funnel people into your Customer Journey. It ISN’T something that happens overnight. It IS a strategy of content, calls-to-action, and multiple layers.

What does successful digital marketing look like for your business?  

Successful digital marketing looks like your social media, email marketing, blogs, webinars, and/or ads are converting to new clients. Or, your social media, email marketing, blogs, etc. are growing in engagement (LIKES, Number of followers, Shares, sign-ups, etc.). It can also look like website traffic is increasing, consistent content (planned and published strategically), and multiple layers working together: website, landing pages, webinar registration, video, email marketing, blogs, and social media.

What is a Customer Journey, and how do you use it in your business?

A Customer Journey is how you lead your audience to learn more about you and ultimately become a client!  The journey is also known as a funnel. It can look something like this:

  • A social media post with a call-to-action
  • The call-to-action leads to a landing page
  • The landing page is a series of text, images, video, calling people to either sign up for a webinar, purchase a product, or some other option in addition to an instant sign-up or buy.  A call-to-action could be a value carrot of sorts to prompt the viewer to download the freebie and in turn signs up for your email marketing campaign.

The Customer Journey can be simple or intricate. You can start small and grow from there.

When is it time to review your digital marketing strategy, and how do you conduct a self-audit?

To determine when to review and how to self-audit, re-read the section on what success looks like.  Are you seeing this? Do you have a Customer Journey in place? You can also utilize this Free Self-Audit Download inside The Plan the Year Course (FREE) for more information!

What other questions should you consider for your digital marketing?  

Some other questions to consider are:

  • How much time should I spend on my social media?
  • Why isn’t my current plan working?
  • How can I make my current plan work more effectively?
  • Is this relevant to my business/industry?
  • Where should I turn for help?
  • How much should I spend in ads?

Now that you have an overview of how to kick off your 2018 digital marketing, please take advantage of these offers from myself and The SocializeLA.com Team! Join our Facebook Group for fun virtual co-working sessions, training, and more! You can also Sign up for a FREE call with Margaret, or Book a Discovery Session $97, with code MARYCRAVETS (Valued at $500). The Discovery Session includes:

  • 1.5 Training/Brainstorm Session with Margaret
  • Professional review of your current digital marketing efforts
  • SEO review and more!

I hope these tips sparked an idea and action for you to improve your digital marketing.  It’s essential to your business in 2018.  Be ready!

For the Days You Consider Working at Starbucks

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“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” – Biz Stone, co-founder of Twitter

Wow. The co-founder of Twitter?

From him, those “ten years of trying,” sound almost romantic and heroic, don’t they?

He fought the good fight and came out a champion, even when everyone thought he was crazy.

But what about those ten crazy years? Can you imagine quotes from that time?

  • “I have just enough money in my checking account to cover the month, with no idea what to do next.”
  • “In one day, I got a new client and a deal fell through. It feels like I’m just spinning my wheels.”
  • “My spouse asked me for the third time this month why I’m crying over my business when I could just go get a job.”
  • “I work and work to make a positive impact in the lives of others and I just got called sleazy. On Facebook.”

I made these up. Because who would be crazy enough to write about the grueling days of entrepreneurship?

This girl.

All through my toughest years of entrepreneurship, I wrote: I laid bare every struggle, every strategy, every mindset shift I had to make in order to persevere long enough to become an “overnight success.” I put everything down on paper that helped me build a business, to stretch my comfort zone, and to laugh at the absurdity of entrepreneurship.

You’ve heard the quote, “Entrepreneurs are the only people who will work 80 hours a week for themselves to avoid working 40 hours a week for someone else.”

Absurd, right?

But also incomplete.

Entrepreneurs work those crazy hours and endure the struggle because we are committed to making a difference. We improve the lives of others. We educate. We inspire. We transform.

Entrepreneurship is not for the faint of heart, and to succeed, being smart and strategic isn’t enough. To help you laugh, be inspired, and focus your efforts, I’m sharing a free chapter from my book, Smile When They Call You Sleazy! I hope it lets you know that you are not alone on the crazy journey.

And who knows? Maybe it could even help you shave a few years off of your journey to “overnight success.”

Sign up to receive your free chapter now: http://marycravets.com/bookchapter/

I believe in you!

How She Wrote 5 Books

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Several years ago, I had the pleasure of consulting with a wonderful woman named Lakota.  When we began our consultation, she had three primary activities that occupied her time. She wanted to determine how she could best utilize her time to make these successful and meaningful.

As we worked together, it became clear that one of her activities was not in alignment with her goals, and was also emotionally taxing, pulling energy from other areas of her life.  Together we determined she should phase out the most stressful activity, leaving more time to focus on other valuable things. With a newly aligned course of action, Lakota took steps in a direction more to her liking.

For the next four years, she devoted much of her newfound time to her passion for writing. I happen to know that throughout those years she still faced serious adversity— she wasn’t just holed up peacefully writing in a cabin in the woods! Despite the adversity, she continued writing, and today I’m happy to report that Lakota has created not one but FIVE novels! Her books are slated for publication over the next 18 months, beginning with her first mystery novel, Death in Copper Town.

In a recent email, she wrote me to express her profound thanks for offering clarity and helping her succeed at this accomplishment. I’m so proud of Lakota’s drive to pursue her goals, first by asking for some guidance to find the right path, and then by persevering with her passions! She’s achieved a great win over the last four years.  What win are you willing to spend years to achieve?

If you’d like to draw inspiration from Lakota’s win, check out Death in Copper Town, available now on Amazon!

When Your Business Choices are Challenged

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Recently, I forwarded a resource out to my email list, because it offered me some helpful insights, and I believed it would do the same for others. Within 24 hours of sending, I received two emails in response.

The first email said, “This is brilliant! I really found value in it.” Well, great! I thought. Mission accomplished- I’m glad I could help!

I opened the second email expecting a similar message. Instead, it said, “This is pretty offensive! Why would anyone want this?” Wait… what?! This is the exact opposite of the first response! How could two opinions differ so drastically about the same subject?

I had a moment of debate with myself: Had I missed the point? Was I actually unhelpful? Should I refrain from sending similar resources in the future?

After a quick assessment, the answer was clear: Nope! I have a clear vision about my business and my clients, and I know what path I’m on to see success in both. The resource I sent was important to me, and others had found it valuable—even if there had been a difference of opinion.

The problem with hearing conflicting opinions is that they can lead you down a wrong path if you aren’t clear about your path. Being uncertain when confronted with differing opinions can leave you terrified to try a new approach, doubtful of your strategy, or paralyzed in the pursuit of your goals.

In order to stay moving forward with purpose down the right path—the one you’ve mapped out for yourself and your business— it’s important to always be clear about your vision and your ideal clients. That way, when conflicting opinions cross your path, you can decide quickly whether you need to adjust or stay the course!