simple techniques

3 Common Messaging Mistakes and How to Avoid Them

by Leave a Comment

Did you know that messaging is the MOST confounding part of marketing for most coaches and consultants?

That’s because it feels so complicated. There are SO many options.

How do you concisely communicate the value of what you do without putting your audience to sleep?

So I’m here to simplify things! Here are the top 3 messaging mistakes and how to avoid them.

Mistake #1: Your messaging is about you and what you do.

Your messaging should actually be all about your ideal client’s problems and the solutions you offer them.

Evaluate if your messaging articulates your ideal client’s problems clearly.

Mistake #2: CONSTANTLY changing your messaging to keep it new and interesting.

When you do this, your message becomes confusing.

Your messaging should be consistent and only change if your ideal client changes.

Mistake #3: Trying to get EVERYONE to understand what you do.

If some people don’t understand what you do right away, that’s okay!

What matters is that your ideal client responds to your message with a clear and resounding “I need you!”

If you’re now wondering: “How do I develop my messaging without getting lost in the weeds?”

Please check out my upcoming course where I’ll teach you how to make your message clear and effective for generating new clients and referrals:

Amplify Your Messaging – 2023 Course

Why I Burned All My Appreciation Letters.

by Leave a Comment

I have a jar where I keep notes of appreciation from clients, colleagues, and organizations. At the end of 2022, it was so full that I couldn’t fit one more in.

I was clinging to them. Hoarding appreciation. With no room to let more in.

And while I logically understand that gratitude is infinite and a crammed jar of notes will not prevent more from flowing in, I felt the need to (both literally and symbolically) create space for more.

So I let them all go. I burned them to ashes, keeping only one note.

Now I’m looking around for other things I can let go of, to make space for more ease, flow and gratitude.

What else am I clinging to and hoarding, embodying the belief that more may not be on the way?

 

Smoking at McDonald’s (a holiday story)

by 6 Comments

It’s a little beat up, but this is my favorite Christmas tree ornament.

I love this for so many reasons. And my reasons have changed over the years.

As a child, I loved it because of how fancy I felt in that Winnie-the-Pooh dress.

As a teenager… ah, who am I kidding, all I cared about was eyeliner and boys as a teenager…

But now, it makes my heart roll on the floor laughing. (there really should be an emoji for this, don’t you think?)

Because it’s made out of a McDonald’s ashtray.

Yes, you read that correctly.

A disposable, aluminum McDonald’s ASHTRAY.

Can you imagine?

My parents were given a list (by a teacher, no less) of supplies for this craft project. And the main item was a McDonald’s ashtray?!

My brain is exploding. So much has changed. But the holiday joy is the same, year after year

However you choose to celebrate, I wish you moments like this to bring joy and delight to your holiday season. 

16 Reasons to Hire Your Cat (and 1 reason NOT to)

by 13 Comments

Prefer reels? Go to @simplygetclients to see this on Instagram!

1. They give you a dirty look when you start to waste time scrolling through social media.

2. They will keep your fingers warm.

3. They make your inbox more interesting!

4. They retrieve office supplies.

5. They give you great pics for posting!

6. They keep your laptop warm

7. They help “manage” your calendar.

8. They inspect your flip charts.

9. They keep your keyboard warm.

10. They stay alert to Slack notifications.

11. They help with packing.

12. They keep your back warm.

13. They can block out distracting devices.

14. They encourage personal development reading.

15. They inspect garbage cans.

16. They provide much-needed comic relief

1 reason not to: