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when to change strategy

How She Wrote 5 Books

August 1, 2017 by Mary Cravets Leave a Comment

Several years ago, I had the pleasure of consulting with a wonderful woman named Lakota.  When we began our consultation, she had three primary activities that occupied her time. She wanted to determine how she could best utilize her time to make these successful and meaningful.

As we worked together, it became clear that one of her activities was not in alignment with her goals, and was also emotionally taxing, pulling energy from other areas of her life.  Together we determined she should phase out the most stressful activity, leaving more time to focus on other valuable things. With a newly aligned course of action, Lakota took steps in a direction more to her liking.

For the next four years, she devoted much of her newfound time to her passion for writing. I happen to know that throughout those years she still faced serious adversity— she wasn’t just holed up peacefully writing in a cabin in the woods! Despite the adversity, she continued writing, and today I’m happy to report that Lakota has created not one but FIVE novels! Her books are slated for publication over the next 18 months, beginning with her first mystery novel, Death in Copper Town.

In a recent email, she wrote me to express her profound thanks for offering clarity and helping her succeed at this accomplishment. I’m so proud of Lakota’s drive to pursue her goals, first by asking for some guidance to find the right path, and then by persevering with her passions! She’s achieved a great win over the last four years.  What win are you willing to spend years to achieve?

If you’d like to draw inspiration from Lakota’s win, check out Death in Copper Town, available now on Amazon!

Filed Under: Blog, Entrepreneurship, Goal Setting, Priorities Tagged With: freedom, get your freedom back, success, when to change strategy

When Your Business Choices are Challenged

July 19, 2017 by Mary Cravets Leave a Comment

Recently, I forwarded a resource out to my email list, because it offered me some helpful insights, and I believed it would do the same for others. Within 24 hours of sending, I received two emails in response.

The first email said, “This is brilliant! I really found value in it.” Well, great! I thought. Mission accomplished- I’m glad I could help!

I opened the second email expecting a similar message. Instead, it said, “This is pretty offensive! Why would anyone want this?” Wait… what?! This is the exact opposite of the first response! How could two opinions differ so drastically about the same subject?

I had a moment of debate with myself: Had I missed the point? Was I actually unhelpful? Should I refrain from sending similar resources in the future?

After a quick assessment, the answer was clear: Nope! I have a clear vision about my business and my clients, and I know what path I’m on to see success in both. The resource I sent was important to me, and others had found it valuable—even if there had been a difference of opinion.

The problem with hearing conflicting opinions is that they can lead you down a wrong path if you aren’t clear about your path. Being uncertain when confronted with differing opinions can leave you terrified to try a new approach, doubtful of your strategy, or paralyzed in the pursuit of your goals.

In order to stay moving forward with purpose down the right path—the one you’ve mapped out for yourself and your business— it’s important to always be clear about your vision and your ideal clients. That way, when conflicting opinions cross your path, you can decide quickly whether you need to adjust or stay the course!

Filed Under: Blog, Entrepreneurship, Mindset Tagged With: entrepreneurship, smart strategies, success, when to change strategy

Stick With it, or Change?

March 6, 2015 by Mary Cravets Leave a Comment

Seagull & PelicanLast week my husband and I were working in a coffee shop in Oceanside, CA right across the street from the ocean. He took a break, walked down to the end of the pier and back, then related this story to me.

“I saw 30+ fishermen on the pier and at least 50 lines in the water. No one was catching fish. And there were no fish in the buckets – I checked. All those fishermen, but no fish.”

Weird, right? I mean, if their goal was to catch fish, it was quickly obvious that this was NOT the right place to do it. So why do they all keep coming to the same place doing the same things?

Probably because of thought processes that go something like this:

  • Everyone is fishing here, so there must be fish here.
  • If I’m not catching fish, I should just be patient a little longer before considering changing.
  • And I’ve always fished here anyway… so results be damned – I’m staying!

Crazy, right? But it’s SO easy to get caught up in these assumptions and inertia, whether you’re fishing or being an entrepreneur. The trick is to know when to stick with it and be patient, and when to move on and change your strategy.

Stick with it when nothing has significantly changed, and you can confidently determine that your course of action has a history of bringing results for yourself or someone you trust. Sometimes the solution is to just stay the course with consistent, effective actions.

Change your strategy when you are not seeing results in any 60-90 day period, or when something significant has changed in your business, such as your goals, target market, industry, or product offerings.

These assumptions and inertia are often deeply ingrained and hard to recognize when left to our own devices. If you change when you should stick, you’ll constantly be in frantic reinvention mode. Stick when you should change, and you’ll stay stagnant and frustrated. Either way, your income and sanity suffer.

So get an outside perspective from an expert. Talk to a mentor, consult with a trusted advisor or hire a coach to sort through your options and move forward quickly.

Filed Under: Entrepreneurship, Strategy, Stress and Overwhelm Tagged With: breaking out of a rut, business strategy, conformity, everyone is doing it, getting clear, inertia, when to change strategy

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