marketing strategies

Digital Marketing: Get Ready for 2018!

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Contributed by guest writer, Margaret Brown, SocializeLA

It’s my honor to give you some simple and strategic tips to get your digital marketing in gear for 2018. You’ll also find three ways to connect with me for more info (hint: 2 FREE options, and 1 Premium).

Let’s get started! Here’s what you should consider for your 2018 digital marketing:

What is successful digital marketing- and what ISN’T successful digital marketing?!

Successful Digital Marketing IS about building relationships. It ISN’T incessant selling. It IS a great place to funnel people into your Customer Journey. It ISN’T something that happens overnight. It IS a strategy of content, calls-to-action, and multiple layers.

What does successful digital marketing look like for your business?  

Successful digital marketing looks like your social media, email marketing, blogs, webinars, and/or ads are converting to new clients. Or, your social media, email marketing, blogs, etc. are growing in engagement (LIKES, Number of followers, Shares, sign-ups, etc.). It can also look like website traffic is increasing, consistent content (planned and published strategically), and multiple layers working together: website, landing pages, webinar registration, video, email marketing, blogs, and social media.

What is a Customer Journey, and how do you use it in your business?

A Customer Journey is how you lead your audience to learn more about you and ultimately become a client!  The journey is also known as a funnel. It can look something like this:

  • A social media post with a call-to-action
  • The call-to-action leads to a landing page
  • The landing page is a series of text, images, video, calling people to either sign up for a webinar, purchase a product, or some other option in addition to an instant sign-up or buy.  A call-to-action could be a value carrot of sorts to prompt the viewer to download the freebie and in turn signs up for your email marketing campaign.

The Customer Journey can be simple or intricate. You can start small and grow from there.

When is it time to review your digital marketing strategy, and how do you conduct a self-audit?

To determine when to review and how to self-audit, re-read the section on what success looks like.  Are you seeing this? Do you have a Customer Journey in place? You can also utilize this Free Self-Audit Download inside The Plan the Year Course (FREE) for more information!

What other questions should you consider for your digital marketing?  

Some other questions to consider are:

  • How much time should I spend on my social media?
  • Why isn’t my current plan working?
  • How can I make my current plan work more effectively?
  • Is this relevant to my business/industry?
  • Where should I turn for help?
  • How much should I spend in ads?

Now that you have an overview of how to kick off your 2018 digital marketing, please take advantage of these offers from myself and The SocializeLA.com Team! Join our Facebook Group for fun virtual co-working sessions, training, and more! You can also Sign up for a FREE call with Margaret, or Book a Discovery Session $97, with code MARYCRAVETS (Valued at $500). The Discovery Session includes:

  • 1.5 Training/Brainstorm Session with Margaret
  • Professional review of your current digital marketing efforts
  • SEO review and more!

I hope these tips sparked an idea and action for you to improve your digital marketing.  It’s essential to your business in 2018.  Be ready!

Speaker at Bell Gardens Chamber of Commerce

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TOPIC: Simplify Your Marketing: Create More Leads & Income by Doing Less  

Is your business running you? With so many marketing options, it’s tempting to try to do it all… but that only leads to frustration and overwhelm, NOT results. The good news? By doing LESS, your marketing can be MORE effective. Embrace the practice of simplifying, and you will get great clients and customers AND keep your sanity intact! Participants will learn:

  • How to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway!)
  • Why doing less marketing will give you more results, faster
  • The costs of making the most common marketing mistakes and how to avoid them
  • Significantly reduce or even eliminate resistance, wasted time, and learning curves in your marketing efforts

With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a highly sought-after presenter who makes everyone feel like she is speaking directly to them with her engaging, down-to-earth style. She delivers practical topics that provide participants with simple, actionable ideas, plus the clarity and motivation to put them into action right away.

Mary is a Business Coach and Speaker who works with ambitious entrepreneurs who are too busy to grow, and helps them double their incomes and get their lives back. Mary’s entrepreneurial journey includes successful careers in Real Estate, Direct Sales, business-to-business Networking Events and now Business Coaching.

Recently a health crisis forced Mary to completely start over and revamp her business, and from the systems she created to weather the storm, she tripled her income while cutting her work hours in half. She teaches audiences and clients the same systems she credits for her current success.

Speaker at Bell Gardens Chamber of Commerce

Speaker at Bell Gardens Chamber of Commerce

by

TOPIC: Simplify Your Marketing: Create More Leads & Income by Doing Less  

Is your business running you? With so many marketing options, it’s tempting to try to do it all… but that only leads to frustration and overwhelm, NOT results. The good news? By doing LESS, your marketing can be MORE effective. Embrace the practice of simplifying, and you will get great clients and customers AND keep your sanity intact! Participants will learn:

  • How to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway!)
  • Why doing less marketing will give you more results, faster
  • The costs of making the most common marketing mistakes and how to avoid them
  • Significantly reduce or even eliminate resistance, wasted time, and learning curves in your marketing efforts

With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a highly sought-after presenter who makes everyone feel like she is speaking directly to them with her engaging, down-to-earth style. She delivers practical topics that provide participants with simple, actionable ideas, plus the clarity and motivation to put them into action right away.

Mary is a Business Coach and Speaker who works with ambitious entrepreneurs who are too busy to grow, and helps them double their incomes and get their lives back. Mary’s entrepreneurial journey includes successful careers in Real Estate, Direct Sales, business-to-business Networking Events and now Business Coaching.

Recently a health crisis forced Mary to completely start over and revamp her business, and from the systems she created to weather the storm, she tripled her income while cutting her work hours in half. She teaches audiences and clients the same systems she credits for her current success.

Speaker at Bell Gardens Chamber of Commerce

Speaker at Bell Gardens Chamber of Commerce

by

TOPIC: Simplify Your Marketing: Create More Leads & Income by Doing Less  

Is your business running you? With so many marketing options, it’s tempting to try to do it all… but that only leads to frustration and overwhelm, NOT results. The good news? By doing LESS, your marketing can be MORE effective. Embrace the practice of simplifying, and you will get great clients and customers AND keep your sanity intact! Participants will learn:

  • How to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway!)
  • Why doing less marketing will give you more results, faster
  • The costs of making the most common marketing mistakes and how to avoid them
  • Significantly reduce or even eliminate resistance, wasted time, and learning curves in your marketing efforts

With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a highly sought-after presenter who makes everyone feel like she is speaking directly to them with her engaging, down-to-earth style. She delivers practical topics that provide participants with simple, actionable ideas, plus the clarity and motivation to put them into action right away.

Mary is a Business Coach and Speaker who works with ambitious entrepreneurs who are too busy to grow, and helps them double their incomes and get their lives back. Mary’s entrepreneurial journey includes successful careers in Real Estate, Direct Sales, business-to-business Networking Events and now Business Coaching.

Recently a health crisis forced Mary to completely start over and revamp her business, and from the systems she created to weather the storm, she tripled her income while cutting her work hours in half. She teaches audiences and clients the same systems she credits for her current success.

Speaker at Bell Gardens Chamber of Commerce

Speaker at Bell Gardens Chamber of Commerce

by

TOPIC: Simplify Your Marketing: Create More Leads & Income by Doing Less  

Is your business running you? With so many marketing options, it’s tempting to try to do it all… but that only leads to frustration and overwhelm, NOT results. The good news? By doing LESS, your marketing can be MORE effective. Embrace the practice of simplifying, and you will get great clients and customers AND keep your sanity intact! Participants will learn:

  • How to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway!)
  • Why doing less marketing will give you more results, faster
  • The costs of making the most common marketing mistakes and how to avoid them
  • Significantly reduce or even eliminate resistance, wasted time, and learning curves in your marketing efforts

With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a highly sought-after presenter who makes everyone feel like she is speaking directly to them with her engaging, down-to-earth style. She delivers practical topics that provide participants with simple, actionable ideas, plus the clarity and motivation to put them into action right away.

Mary is a Business Coach and Speaker who works with ambitious entrepreneurs who are too busy to grow, and helps them double their incomes and get their lives back. Mary’s entrepreneurial journey includes successful careers in Real Estate, Direct Sales, business-to-business Networking Events and now Business Coaching.

Recently a health crisis forced Mary to completely start over and revamp her business, and from the systems she created to weather the storm, she tripled her income while cutting her work hours in half. She teaches audiences and clients the same systems she credits for her current success.

Speaker at Bell Gardens Chamber of Commerce

Speaker at Bell Gardens Chamber of Commerce

by

TOPIC: Simplify Your Marketing: Create More Leads & Income by Doing Less  

Is your business running you? With so many marketing options, it’s tempting to try to do it all… but that only leads to frustration and overwhelm, NOT results. The good news? By doing LESS, your marketing can be MORE effective. Embrace the practice of simplifying, and you will get great clients and customers AND keep your sanity intact! Participants will learn:

  • How to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway!)
  • Why doing less marketing will give you more results, faster
  • The costs of making the most common marketing mistakes and how to avoid them
  • Significantly reduce or even eliminate resistance, wasted time, and learning curves in your marketing efforts

With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a highly sought-after presenter who makes everyone feel like she is speaking directly to them with her engaging, down-to-earth style. She delivers practical topics that provide participants with simple, actionable ideas, plus the clarity and motivation to put them into action right away.

Mary is a Business Coach and Speaker who works with ambitious entrepreneurs who are too busy to grow, and helps them double their incomes and get their lives back. Mary’s entrepreneurial journey includes successful careers in Real Estate, Direct Sales, business-to-business Networking Events and now Business Coaching.

Recently a health crisis forced Mary to completely start over and revamp her business, and from the systems she created to weather the storm, she tripled her income while cutting her work hours in half. She teaches audiences and clients the same systems she credits for her current success.

Speaker at Bell Gardens Chamber of Commerce