Strategy

You Don’t Have to Choose Between a Niche & Success

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NOTE: for additional training, join me for my no-fee workshop, Attract Great Clients, with or without a Niche on August 22.  Click here to RSVP.

You Don’t Have to Choose Between a Niche & Success

Ever felt stuck trying to define a niche? You’re told it’s essential for success, but every time you narrow your focus, you end up more confused and frustrated. 

And worried that you’re going to miss out on clients you could truly serve.

You’re not alone. Many coaches face this pressure, especially in the early stages of their business.

But here’s the good news: while a niche can help focus your efforts, it’s not the only path to attracting great clients. In fact, staying open to different types of clients can be just what you need to grow your business without feeling boxed in.

To let go of the niche anxiety and build a thriving coaching practice, here are three simple tips to help you succeed:

  1. Focus on Your Strengths: Instead of narrowing your focus to a specific niche, play to your strengths. What do you naturally excel at? What problems are you passionate about solving? Let your unique skills and interests guide you to the clients who need what you offer.
  1. Build Genuine Relationships: Success in coaching comes from building strong, authentic relationships. Focus on connecting with potential clients, understanding their needs, and offering value. Referrals will follow when people know, like, and trust you.
  1. Pay Attention to Patterns: As you gain experience, you’ll naturally discover which types of clients and projects resonate most with you. Notice the patterns, the similarities between your clients and this will help you focus your client generation efforts as your business evolves.

Remember, there’s no one-size-fits-all formula for success. Trust your instincts, stay open to possibilities, and know that your path to a thriving coaching business is unique – just like you!

Want to get my earn-while-you-learn approach to growth?

Join my free workshop – Attract Great Clients with or without a Niche – and develop the structure that allows you tons of freedom while attracting the variety of clients you crave!

3 Essentials for Coaches to Attract More Clients

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As a coach, you know the value you bring, but figuring out the daily steps to grow your business can be like throwing spaghetti against the wall.

Every coach I’ve worked with is crystal clear about the difference they want to make in the world. But to keep making that difference, you need to STAY in business: which means figuring out how to earn an income doing what you love.

I’m going to give you some essentials, but let’s take a moment for a pre-essential: Keep your vision in mind as you grow your business. I was reminded of mine the other day, here’s a 90-second video on how I reflected on my own vision and impact.

1. Ideal Client Clarity

Stop trying to reach everyone – focus on the ones who value your services enough to pay for it without you having to over-explain or convince them. It’s not about casting the widest net but about speaking directly to those who are looking for exactly what you offer. When you hone in on your ideal clients, your message resonates more, and you naturally attract those who are ready to work with you.

2. Structure & Systems

You’ve probably heard that having systems is crucial, but the real secret? Keep it simple. A good system is easy to follow and focuses on consistent, repeatable actions. Don’t get lost in the noise of countless strategies. Find what works for you and stick with it, so you can concentrate on what matters most: helping your clients.

Side note: Structure & Systems are my superpower, and I teach the foundational client-attraction system every month for free!

Let’s make it easy on you, come to my “More Clients. Less Marketing” workshop.

3. Accountability

Accountability isn’t about being micromanaged; it’s about having someone in your corner, supporting your journey. Like my star client Ben Grimes from BKG Leadership Coaching says, “It’s comforting to know someone’s there to help me stay on track and meet my goals.” Don’t be afraid to seek guidance – it’s a powerful way to ensure you stay focused and motivated.

Remember, you don’t have to do it all alone. Reaching out for support can be incredibly empowering, freeing you to do what you love: making a difference through your coaching.

You can reach out to me here, anytime: mary@simplygetclients.com.

Questions Coaches Should Ask for a Successful 2nd Half of 2024

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You know me… I’m a total geek when it comes to planning, so let’s take a minute to evaluate your year so far and set you up for a strong finish in 2024!

Ready to dive in?

Here are four key questions to unlock your best year yet:

1. What do I WANT for the second half of 2024? Start by reviewing the goals you set at the beginning of the year. Are they still relevant and exciting?

2. What happened in the first half of the year? Reflect on your actions and results. Which strategies worked, and which didn’t? Were there any surprises?

3. What needs to change? Based on your reflections, identify necessary changes. Do your goals need adjustment? Does your action plan need a revamp?

4. What do you need to get rid of? My favorite question! Consider what’s no longer serving you—whether it’s a strategy, a mindset, or a habit. Simplifying your efforts can lead to significant progress.

Take some time to answer these questions honestly. Talk them over with someone in your support system, and don’t hesitate to reach out to me for personalized guidance.

Happy planning!

It’s the EXTREMES in Sales and Marketing that Keep You Stuck

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I had two wonderfully eye-opening conversations recently, and they revealed a pattern that is SO common for coaches: being attracted to (or repelled by) extremes in sales and marketing.

Take a minute to walk through this with me: the extremes, the ensuing drama, and then how to find your genuine path through it all so you’re attracting more clients without the turmoil!

To talk further, you can get on my calendar here.

When You’re Freaked Out, What’s Your “Bird”?

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I looked out my sliding door the other day and saw my cat slowly scuttling towards me. He was outside, something had clearly freaked him out and he was low to the ground, slinking towards me to dash inside as soon as I opened the door.

As I started to get up to open the door, he caught sight of a bird and instantly became a blur of movement and enthusiasm. (birds are his favorite thing!)

All the fear, gone in an instant.

What is that thing in your life? Your “bird” that frees you from your fear, sparks your joy and unleashes your boldness in the world?

Here’s mine – raw and unfiltered.