“I’m a coach because I want to make a positive impact.”
I’ve heard this countless times and it always makes me smile. Probably because impact is one of my top core values, too!
The sneaky thing I notice is that coaches unintentionally limit their impact in the world.
Because while coaches see the difference they make when working directly with clients, marketing & sales are often considered in conflict with the value of impact.
I would argue that promoting your business is THE most courageous act of service, because you’re putting yourself out there, being vulnerable and risking rejection.
So don’t limit your impact to your coaching sessions with clients. And please stop thinking that marketing and sales are the opposite of impact.
Instead expand your understanding of impact to include marketing and sales.
Then, celebrate yourself for your courage every time you put yourself out there in the world, risking rejection, unapologetically committing to the biggest impact possible.
One last note…
The truth is, even when you expand your understanding of impact to embrace marketing and sales, there’s a lot of noise and confusion out there. If you’re drowning in advice from experts, take this 3-minute quiz so you can get focused and kickstart your efforts!
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