100% Open Rate, Lesson 1

My client got a 100% open rate the very first time she sent an email to her list.

WOW. How did she do that?

Well… she only had 1 person on her list.

So – surprise! The open rate isn’t the lesson.

The lesson came in an earlier conversation after she said to me, “I’ll start keeping in touch with my list once it’s bigger.”

To which I replied, “Start now. Build the habit and systems. Create a container to put great people who want the gift of your content and resources into.”

Too often the pursuit of perfect, polished, ready, or even just “good enough”, derails getting started.

But the truth is, it’s the trying, the trial and error, actually putting yourself out there and DOING IT, that gets you the result you want.

So send the emails before you have a big list… and you will grow your list.

Do the speaking inquiries before your presentation is perfect… and you will get great at speaking.

Record that video before you fully understand how it fits into your strategy… and you will get comfortable in front of the camera and attract a following.

My client will likely never get a 100% open rate again, but she embraced the lesson of getting started imperfectly.

Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.

Reader Interactions


  1. Eva says

    What a great lesson, Mary!! “Get started imperfectly!!” It cannot be overstated.
    Thanks for the reminder.