Recently I shared that I am committing to the niche of Coaches, but for 12 years, I didn’t have a niche and brought my business to multiple 6-figures anyway!
So if you’re stressing out because marketing gurus are insisting you niche or perish, take a breath. Let me share when NOT to pick a niche, why this is so important to the growth of your business, and what to do instead in order to get clients faster.
Brilliant! The earn while you lean approach takes all the stress away!
Russell Doi says
This helped clarify my marketing approach. Thank you!