No Matter How Good it Is…

I recently discovered a very sneaky saboteur in my mind.

I was putting together a coaching program and kept tweaking and tweaking and tweaking it, the whole time thinking, “How can I make it so that EVERYONE will want this?” So I kept improving, adding things, adjusting the price, the timing, the deliverables. And then it hit me…

No matter how good a program is, it will NEVER be something that EVERYONE will want. EVER.

Now why is this SUCH a good thing to realize? Because if I’m aiming for a target that I will NEVER hit, I’m setting myself up for failure. It is paralyzing, and it reminds me of a Bill Cosby quote:

I don’t know the key to success, but I know that the key to failure is trying to please everyone.”

So how do you stay out of that analysis paralysis? Here are a few things I’m doing:

  1. Define your ideal client, and create your business to serve them.
  2. If someone says “That’s too expensive,” you either are not explaining the value correctly, or this is just one of the “no’s” you have to go through to get to your “yes’s”!
  3. Work on expressing your value by making your offer to A LOT of people.
  4. Focus on the service you’re giving, not the money you need to get out of others.
  5. Blog about it.

We all want to be of service. We all create value for others. The key is to offer that value to others. If you’re not doing that, then you are actually not being of service at all.

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Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.

Reader Interactions


  1. Adam says

    Excellent realization! I think we all do it from time to time but it feels great when we realize what we have been trying to do and then immediately correct for it!
    You are awesome!!

  2. Greg Hicks says

    In a little clarification to your item #2. I’ve ready dozens of business books in regards to pricing your services, and one of the things they all seem to agree upon is that unless you are receiving at least some comments of “that’s too expensive” you are leaving money on the table and are not valuing yourself high enough.