It is amazing how success rarely looks like you expect. Case in point: I just successfully launched a huge new training program. And then almost shut down completely.
Yep. It’s the ugly truth coming at you here. It’s so important to me to pull back the curtain on the reality of owning your own business. So here it is…
After weeks of preparation for my virtual workshop, “What to do When Everything Seems Urgent” – writing a sales page, working with a sales coach, a business coach and a web designer, preparing course content, and administrative systems galore… here is what the day of the workshop looked like:
1. I gave the workshop while sitting on my couch, very prepared, but nervous as hell.
2. Results: great attendance, great feedback, great enrollments for my Boot Camp.
3. EUPHORIA!!! People enrolled! I’m profitable!!!!!
4. I’m REALLY tired (I was so excited I didn’t sleep the night before!)
5. Now I have to put the finishing touches on the materials. I’m even more tired.
6. Why didn’t more people enroll?
7. I still need to promote this to have a few more people enroll.
8. I’m exhausted… what was I thinking?
I went from nervous to euphoric to exhausted self-doubt in a matter of an hour. You know what I call this?
Whenever you make a BIG stretch outside your comfort zone, your comfort zone wants to snap back to its original dimensions. And it’s a sneaky little sucker. It will use all the tricks in the book to get you to believe that this discomfort is harmful as opposed to what it really is: growth.
Here are a few examples of the kinds of thoughts that will creep in, “compliments” of your comfort zone:
1.Exaggeration: “I’m tired. I don’t want to be tired ALL the time. I better stop this.”
2.Diminishment: “You only had 16 people sign up? You should have had 50. That wasn’t worth it.”
3.Judgment: “You’re a fraud. Everyone is going to find out that you don’t know what you’re talking about.”
4.Pure self- doubt: “Who do you think you are?”
I honestly spent a rough few days with these kinds of thoughts myself. I talked to colleagues and friends, ate some chocolate, worked out, and watched mindless television. Whatever I needed to do to get through the latest expansion of my comfort zone.
What is your best strategy for dealing with this sneaky little sucker?