A Business Coach Walks into a Dentist’s Office…


I went to the dentist for a regular checkup, and he recommended that I get braces. My first thought was, “Try again, pal. I know a sales pitch when I hear one.”

Then he went on to show me how my misaligned teeth would, over time, damage themselves, wear down, and loosen their very foundation.

Upon getting a second opinion, the next dentist added, “The good thing is that the correction right now is pretty simple. It won’t be too uncomfortable or take too long to correct, so it won’t be too costly if you correct it now.”

I was disappointed because – aside from the unexpected expense – I like my slightly crooked teeth. I think they give me character.

So I had to choose between a fondness for my quirky teeth, or, down the road, possibly losing them all at some pain and expense. Once I had the facts, it was not a tough decision.

Then as I reflected on this experience, I found a strong parallel to entrepreneurship.

Think about it. Is there anything that needs correcting in your business? Something that maybe you’re fond of, but you’re coming to think might be more of a problem than a help?

There are often aspects of our business that we like, but that may ultimately be damaging. However, if you discover them early and correct them, they will be less costly, you’ll recover more quickly, and the whole process will be less painful.

So how do you consistently make these corrections so you stay in alignment? Simply be consistent about evaluating your business. Review revenue, marketing, goals, team members, and your action plan. Talk to an outside expert. When you do this, you can quickly get back into alignment with your goals. You’ll find yourself more focused and energized, as you reach your goals faster than expected.

I’m not saying it’s easy to change or let go, but I am saying that it’s worth it!

Not sure how to evaluate your business? Come to my free teleclass, “Tracking Your Business: Simple Strategies, Significant Results.”

Feeling out of alignment? Come to my Crystal Clear Business Retreat and make some radical changes!

Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.

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