NOTE: for additional training, join me for my no-fee workshop, Attract Great Clients, with or without a Niche on August 22. Click here to RSVP.
You Don’t Have to Choose Between a Niche & Success
Ever felt stuck trying to define a niche? You’re told it’s essential for success, but every time you narrow your focus, you end up more confused and frustrated.
And worried that you’re going to miss out on clients you could truly serve.
You’re not alone. Many coaches face this pressure, especially in the early stages of their business.
But here’s the good news: while a niche can help focus your efforts, it’s not the only path to attracting great clients. In fact, staying open to different types of clients can be just what you need to grow your business without feeling boxed in.
To let go of the niche anxiety and build a thriving coaching practice, here are three simple tips to help you succeed:
- Focus on Your Strengths: Instead of narrowing your focus to a specific niche, play to your strengths. What do you naturally excel at? What problems are you passionate about solving? Let your unique skills and interests guide you to the clients who need what you offer.
- Build Genuine Relationships: Success in coaching comes from building strong, authentic relationships. Focus on connecting with potential clients, understanding their needs, and offering value. Referrals will follow when people know, like, and trust you.
- Pay Attention to Patterns: As you gain experience, you’ll naturally discover which types of clients and projects resonate most with you. Notice the patterns, the similarities between your clients and this will help you focus your client generation efforts as your business evolves.
Remember, there’s no one-size-fits-all formula for success. Trust your instincts, stay open to possibilities, and know that your path to a thriving coaching business is unique – just like you!
Want to get my earn-while-you-learn approach to growth?
Join my free workshop – Attract Great Clients with or without a Niche – and develop the structure that allows you tons of freedom while attracting the variety of clients you crave!
Hi Mary,
Very much looking forward to this presentation and learning from your perspective.
I happen to agree that a specific niche is not absolutely necessary especially in the beginning stages of one’s coaching practice. Personally, I want to be open to everyone and not exclude anyone unless necessary. This is one way to organically build a client base with clients (like yours) who are like-minded and share same values and ethics.
See you soon,
Linda