Values and cupcakes

photoLook at those faces – could you just eat them up? Meet Zoe and Owen, my sister’s children who I adore. Having the freedom to travel to California and pick them up from school to feed them cupcakes is one of the best paychecks I get! And my bonus? They think Auntie Mary rocks!

As I was pondering what to write today, it occurred to me that this adorable moment was made possible because of something I did 7 years ago. I defined my values, and then made sure every business decision I made thereafter was in alignment with those values.

I’m a highly pragmatic person, so the idea of defining my values seemed like an exercise navel-gazing at the time. I was so wrong. It was by far one of the most important things I have ever done. Today my values operate like a combination of an internal compass, my DNA and oxygen. In other words, essential to a fulfilling life.

What is your experience with understanding and living in alignment with your values? Inquiring minds want to know!

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Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.

Reader Interactions


  1. Adam Cravets says

    I let my wife define my values for me and do what she says to do. It is much easier that way…