I’m sure you hear this word thrown around a lot: authenticity. What exactly does that mean? According to my favorite definition –
Authentic: true to one’s own personality, spirit, or character
But why is this important to your business? Here are four insightful resources to give you perspectives and tools to emphasize authenticity in your business.
1. Authenticity by Seth Godin, the master of brevity
2. One Way to Have More Fun by yours truly
3. The Authenticity Paradox in Harvard Business Review
4. How to Authentically Connect with Prospects so they Quickly say “I need YOU!”, upcoming master class on client generation
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