Your Success Depends on Authenticity

I’m sure you hear this word thrown around a lot: authenticity. What exactly does that mean? According to my favorite  definition –

Authentic: true to one’s own personality, spirit, or character

But why is this important to your business? Here are four insightful resources to give you perspectives and tools to emphasize authenticity in your business.

1. Authenticity by Seth Godin, the master of brevity
2. One Way to Have More Fun by yours truly
3. The Authenticity Paradox in Harvard Business Review
4. How to Authentically Connect with Prospects so they Quickly say “I need YOU!”, upcoming master class on client generation

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Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.

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