Pop for World Peace

This video made me cry and feel hopeful.

To see a corporation do something so powerful, so good, so unifying – it left me speechless.

My questions are:

Is transformational marketing limited to big corporations with big budgets, or can small businesses with small budgets do it also?

And how?

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Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.

Reader Interactions


  1. Jody Seibert says

    In a society where any video and/or social media post can go viral, I don’t think the size of your bank account matters. It’s saying something that resonates with people and finding ways to use your various networks to help spread your message.

  2. Olivia says

    This video actually made me very sad.
    Yes big budget, great marketing, nice message… Too bad the product is a poison.

    It is a shame that we are now poisoning these kids and these beautiful people! And it looks like so much fun; drinking cola is the thing to do.

    Colas – any brand – all colas are poison.

    Aside from the sugar – or aspartame, which will destroy your neurons – pops are extremely acidic and drinking just 1 can will shut down your immune system for 4 to 6 hours. What happens when you drink several per day for several years? … just look at the American population!

    To answer your question: No, I don’t believe that transformational marketing necessarily requires big budgets; it requires a message and creativity.

    • Mary Cravets says

      So I guess the next question is – do we discount the phenomenal good that a company can do, when we don’t approve of their product? I’m not a proponent or opponent of soda. I’m asking to explore the bigger question.