Recently I’ve trained a lot of people on the subject of creating effective e-Newsletters, and it seems people have the hardest time getting started. To encourage one of my clients to get her newsletter going (even if it wasn’t PERFECT), I sent her a copy of my first e-newsletter from July 2009. It was a great example of how getting started isn’t always pretty.
In my first newsletter, I had no social links, way too much text, no blog link, and a company name that a well-known marketer uses to this day on big screens at her events as her “what not to do” example (thanks Lisa Cherney!).
It was unsophisticated, and clearly an amateur’s first attempt. But There are people who were going to start their newsletter back in 2009 who still haven’t gotten their first issue out! And do you want to know how much of my business comes as a result of my e-Newsletter today?
25%. That’s a big chunk of business that wouldn’t exist if I hadn’t gotten started. What project could you start today – even if it isn’t perfect – that could seriously improve your business? And what is keeping you from getting started?
And as promised, here is a link to my first eZine…
Leave a Reply