Consistency is a key to success. Intellectually we know this, but putting it into practice seems to be a constant battle. And why is that?
Because consistency has a plodding, dreadfully dull quality to it, doesn’t it? And we freedom-loving entrepreneurs tend resist anything that resembles the regular schedule of employment. But it doesn’t have to be that way!
Consistency – done right – frees up your time, energizes you, and gives you results. Here are three tips to give you a new perspective on consistency:
- Structure your consistency on a larger scale. Entrepreneurs start businesses for the freedom from a regular schedule – is it any surprise that you’re bored and resistant to a day-in, day-out rote version of consistency? Instead of having daily tasks, consider tackling them on a weekly or monthly basis. I consistently do the majority of my marketing each month in just one or two days – often in just a few hours on the last few days of the month. If I had to do my tasks a few at a time each day, I’d go crazy.
- Build variety into your consistency. Most entrepreneurs I know crave new experiences, so variety is a key value to honor in business. Some example of variety paired with consistency: be consistent about networking, with the variety of attending various events; be consistent about touching base with past customers, with the variety of how you contact them (email, mail, social media, phone); be consistent about email marketing, with the variety of sending out tips, videos and photos. Variety keeps you engaged, and helps you avoid falling victim to distraction.
- Evaluate your consistency… consistently. Even if you’ve scheduled your consistency to give you freedom and structured it to give you variety, if you aren’t seeing results, you’ll just be consistently busy with nothing to show for your efforts. To counteract this, simply track your actions and evaluate your results, then be quick to adjust them when needed.
Bonus tip: Get an outside perspective. Whether from a coach, mentor, or peer, do not struggle to figure this all out on your own! If you want to be consistent and get results faster, learn from others. It’s one of the top three mistakes freedom-seeking entrepreneurs make: avoiding asking for help.
Change your perspective on consistency, then implement your new perspective and instead of being bored, distracted, and unmotivated, you will be engaged, focused, energized – and seeing results!