3 Essentials for Coaches to Attract More Clients

As a coach, you know the value you bring, but figuring out the daily steps to grow your business can be like throwing spaghetti against the wall.

Every coach I’ve worked with is crystal clear about the difference they want to make in the world. But to keep making that difference, you need to STAY in business: which means figuring out how to earn an income doing what you love.

1. Ideal Client Clarity

Stop trying to reach everyone – focus on the ones who value your services enough to pay for it without you having to over-explain or convince them. It’s not about casting the widest net but about speaking directly to those who are looking for exactly what you offer. When you hone in on your ideal clients, your message resonates more, and you naturally attract those who are ready to work with you.

2. Structure & Systems

You’ve probably heard that having systems is crucial, but the real secret? Keep it simple. A good system is easy to follow and focuses on consistent, repeatable actions. Don’t get lost in the noise of countless strategies. Find what works for you and stick with it, so you can concentrate on what matters most: helping your clients.

3. Accountability

Accountability isn’t about being micromanaged; it’s about having someone in your corner, supporting your journey. Like my star client Ben Grimes from BKG Leadership Coaching says, “It’s comforting to know someone’s there to help me stay on track and meet my goals.” Don’t be afraid to seek guidance – it’s a powerful way to ensure you stay focused and motivated.

Remember, you don’t have to do it all alone. Reaching out for support can be incredibly empowering, freeing you to do what you love: making a difference through your coaching.

You can reach out to me here, anytime: mary@simplygetclients.com.

Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.