Focus on Your Core

A few weeks ago I created a program so that I could offer training and networking at prices that everyone can afford in this economy.

In searching for a premise for the whole thing, I finally came up with a core concept of YES. And some of you have asked why this is the focus. So of course, I’m writing about it, and maybe you can use these ideas to develop your own business.

1. Teach what you know. What DO I know? A wide range of things… I’ve created events, started networking groups, collaborated with large organizations, received referrals from hundreds of people, taught classes on effective e-newsletters, and coached entrepreneurs for years.
2. Boil down that knowledge to a core idea. All of these various skills boiled down to the concept of finding ways to collaborate. In other words, getting people to say YES to working together with me.
3. Focus everything you do on that one core idea. For instance, today I’m teaching an intensive class on follow-up that is all about getting people to say yes (and it’s not what you think). In a few weeks I’m teaching a class on how to ask for what you want. It’s all about learning to collect YES in your business in a fun way.
4. Make sure you ENJOY your core idea. I used to wonder, “What if it turns out that I am a great country singer? I don’t like country music, so would I have to make a career out of it anyway?” I know – very random. But I’d say, no, don’t be a country singer if you don’t enjoy it.

In this vein, I created a free teleclass that is in alignment with the above points. It’s called “How to Ask For What You Want (and have fun doing it!).” Click here for details and to register.

What is your core idea?