Blinded by Focus

A couple months ago, I ran into a grocery store to quickly pick up a bottle of water. I was in a hurry, so I sped around, scanning the items on the signs in each aisle for water. No dice.

Frustrated, I did another lap around the store and still, no water.

Exasperated, I finally slowed down and found a directory. It indicated that the water was on aisle 10. I headed over to 10, looked up at the aisle ten items list, and STILL didn’t see water listed on the sign. At that point, I started thinking I was crazy, so I looked again, and there it was – “Bottled Water”.

WOW. Another grocery store revelation.

I walked by exactly what I wanted time and time again, because I was so focused on what I thought SHOULD be there, that I literally became blind to what was actually there.

A parallel can be struck with goals – be clear about what you want, and pay attention for it showing up in a different form than expected. Or to be in the present moment so that you don’t become blind to opportunities.

Have you experienced this? Or maybe you see another parallel? I’d love to hear about it!

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Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.