My company is growing and in order to continue the growth, I have to spend some time on business development. To make sure I follow through, I committed one day a week (Wednesday) to focus on business development, client relations and marketing.
Recently, still a little woozy from my fast-paced vacation, it wasn’t until Tuesday night that I realized that I needed to create my newsletter. Now I had a dilemma – do I spend Wednesday creating articles for my newsletter (forgoing my business development day), or do I stay committed to my new plan?
I got a little creative, pulled information from great resources for my newsletter and found a way to stay committed to my new plan without losing the consistency of the newsletter.
Because of this choice, on Wednesday I was able to create an organizational chart, job descriptions and post a “help wanted” ad on Craigslist. Plus, I did some research into project management software and made an inquiry with a consultant to help me with implementation. All in all, a very satisfying list of business development activities!
The moral of the story? There will always be competing priorities in a business, and in life. A combination of creativity and delegation is my solution this week!