Am I Slacking?

My company is growing and in order to continue the growth, I have to spend some time on business development. To make sure I follow through, I committed one day a week (Wednesday) to focus on business development, client relations and marketing.

Recently, still a little woozy from my fast-paced vacation, it wasn’t until Tuesday night that I realized that I needed to create my newsletter. Now I had a dilemma – do I spend Wednesday creating articles for my newsletter (forgoing my business development day), or do I stay committed to my new plan?

I got a little creative, pulled information from great resources for my newsletter and found a way to stay committed to my new plan without losing the consistency of the newsletter.

Because of this choice, on Wednesday I was able to create an organizational chart, job descriptions and post a “help wanted” ad on Craigslist. Plus, I did some research into project management software and made an inquiry with a consultant to help me with implementation. All in all, a very satisfying list of business development activities!

The moral of the story? There will always be competing priorities in a business, and in life. A combination of creativity and delegation is my solution this week!

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Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.

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