3 Steps Beyond “Shop Local”

Shop local. Shop local. Shop local.

It’s like a mantra, right? And a good one on many levels. Supporting the people you know, saving the gas it takes to drive across town, etc. But guess what? If you go a few steps beyond simply shopping, your impact on your local economy can be even greater.

And the really good news? They won’t cost you another dime!

#1. Bring cash. Even with the best rates on credit card processing, using a credit card costs a business more money than accepting cash or checks. This puts more money in their pocket, without taking any more out of yours, helps their bottom line!

#2. Talk to them. Talk to the business owner and ask what you can do to support their business. This not only lets them know that you’re a fan, but it also gives you a networking opportunity. You know I love that! Offering to support them establishes you as an engaged, caring fellow business owner. This is a great way to give, and set up new connections at the same time. Warning – do NOT promote yourself, unless the opportunity clearly arises. Doing so will make the whole encounter feel self-serving to the business owner.

#3. Talk ABOUT them. And not just to your friends! Ask if the business has a Facebook page, or are on Yelp, or other social networks where you can rate their shop. Again, this costs you nothing, but positively impacts their business!

I love the shop local movement, and think it’s possible to bring it to a whole new level. What ideas do you have that can further the cause?

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Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.