Lesson From a Jumbled Drawer

Messy DrawerMid-morning after writing an article, making inquiries about speaking engagements, listening to a marketing training, and returning my email, I decided to have a little fun. I’ve been experimenting with ways to get my hair up and off my neck in a low-maintenance summer ‘do, and thought it was high time to put in a little more hands-on research.

Working from home, for myself ROCKS, by the way.

So I went into my bathroom, and tried to open the drawer to get some bobby pins. The drawer stuck, and I noticed that there were some cotton makeup remover squares cluttering up the side of the drawer.

“That’s weird,” I thought. “I don’t use those. I’ll just throw them away.”

Then I came across a perfume bottle. Whoops! I realized that belonged on the countertop, not in the drawer, so I removed that as well. And the dental floss. And the pain reliever.

I tried the drawer again. Still stuck. So I reached in and jiggled and shuffled things around until finally the drawer came free.

Feeling like I’d really accomplished something, I then found myself wondering…“What was I looking for? And why?”

I started laughing, of course, because this so very much reminds me of my clients and business. It’s so easy to get sidetracked and forget the purpose of what we’re actually trying to accomplish!

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Mary Cravets

Founder Mary Cravets started Simply Get Clients because she saw small business owners complicating growing their businesses. Or falling victim to the "build it and they will come" myth. So she developed the simple structure to cut through all the noise of social media, "experts", online funnels, advertising and more to focus on the central problem of business owners: getting more clients. And you know what? There is NOT a one-size-fits-all solution.

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  1. Marian says

    It gets worse. You go from one room to the other and forget what you wanted to do. This requires going back to the starting place — hoping you will remember where you were going and why.