Washington Center for Women in Business (WCWB) – Webinar

Magnify Your Messaging: How to Explain What You Do to Attract Great Clients

What you do is amazing. It’s transformational. And… it can be REALLY hard to explain! How do you describe the value of what you do so you’re attracting new clients, instead of confusing or overwhelming people?

In this class, we will have a frank discussion about the counter-intuitive leap you’ll need to make in order to speak directly to the deepest desires of your prospective clients. Come ready to challenge your assumptions and make a big shift in how you’re talking about your business!

Participants will:

• Dig into why you feel it’s so important to explain what you do, and shine a light on when(with the best of intentions) you’re making the conversation about you instead of your prospect

• Discover the right time to explain the mechanics of your business, and why this timing is so important
• Develop a clear, compelling answer to the question “what do you do?”
• Step back and look at the bigger picture by assessing the 6 essential elements of client generation so you can attract more great clients, without working nights and weekends