NAWBO New York City

How to Take Control of Client Generation in Uncertain Times 

Client generation is the lifeblood of your business. In the best of times, it’s easy to get overwhelmed by all the marketing options… and this is hardly business as usual! 

To weather the current crisis, any pivots you make in your business MUST be based on a solid client generation structure and strategy. Otherwise you run the risk of straying too far from your core brilliance, creating brand confusion, and finding yourself at a disadvantage once the economy stabilizes. 

In this highly interactive presentation, participants will:  

• Narrow down your efforts to focus on the strategies that are most effective and profitable, given the shift in the world 
• Evaluate 6 key areas of client generation to gain insight into what needs to change, what can stay the same, and where you need to get creative 
• Kickstart your plan to keep your momentum through the uncertainty, and what you can do now to get your business back up to speed quickly when the market recovers