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#1 Way to Get Clients (HINT: it’s low-tech and cheap)

The #1 way that coaches and most other service professionals get client is… drum roll please… referrals!!! Admittedly, referrals have an image problem. Referral generation sounds downright dull compared to “ultimate digital content planner” and “master Facebook ads in 5 days” or “the underground playbook for building your company online”. It’s easy to get distracted by shiny new promises, but...
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Feeling Motivated is Overrated

Written by guest contributor Heather Moreno More than 20 years ago I heard what is still my favorite definition of commitment: the ability to carry through with a worthy decision once the emotion of making the decision has passed. Emotion is what we tend to think of as motivation. We think we should “feel” like doing something in order to...
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I Hope You Get a Text Like This…

Happy Thursday! ​​​​​​​Let me share a story with you... A client of mine recently received this text: “Hi Sara! I wanted to call and give you my credit card information today so we can start working together. Will you be around?” The punch line? Sara had no idea who the text was from. I hope you get a text like...
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“Toothpaste on my contact lenses.”

Happy Holidays, my friend!   I’m still chuckling after telling a client I was being pulled in a million different directions, to which she replied...   “I know the feeling. This morning I almost put toothpaste on my contact lenses.”   I just cracked up.   This is a busy time of year for everyone, and for entrepreneurs it's even more...
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Smile When They Call You Sleazy

Here’s one thing they don’t tell you when you start a business: you will be criticized. You’ll be criticized by well-meaning friends and family who don’t want to see you hurt or disappointed. You’ll be criticized by competitors who want you to stay out of the game so they don’t feel threatened. Worst of all, you’ll be criticized by random...
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It’s already 2017

Believe it or not (in some ways) it’s already 2017. 2016? That is SO last year. Because in most businesses, there’s a time gap between doing work and getting results from that work. Usually a 60-120 day delay. The activity you’re doing now? Expect to see results around January. This delay holds true all year long, but becomes most apparent in...
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Growing Your Business Only FEELS Like a Shark Attack

In the past, when I heard a business owner talk about expanding their business, the images that came to mind were of sipping piña coladas on a sandy beach, rolling in piles of hundred-dollar bills, and driving a fleet of Mercedes. <cringe> Yes, it was embarrassingly naïve. And these pie-in-the-sky images did absolutely nothing to prepare me for the realities...
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You Charge an Awful Lot.

After giving a prospective client a proposal for my services, and she said “If I look at your pricing, and the actual hours of your time I get, well, it seems like you get paid an awful lot per hour!” Without missing a beat, we dove into her concerns and she agreed on the spot to sign on as a...
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How to Build a Six-Figure Coaching Practice, Without Placing a Single Facebook Ad

I’ve been bombarded with ads on Facebook recently and started to panic… “I better learn about how to master Facebook ads or I’m going to fail. I need to keep up, stay relevant, not miss the boat!”… and I bet I’m not the only one to freak out like this. Then sanity returned and I thought, “WAIT. STOP. This is...
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Raise Your Rates (how & why)

At a recent speaking engagement, I was interacting with the audience (and enjoying the hell out of myself) when I was asked, “Why do you constantly talk about raising your rates?” I replied, “So you can have the freedom to be truly generous with your clients.” The questioner looked confused, so I went on to explain, “You know how you’ll...
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Life Imitating My Speaking Career

“Hey Mary, can you come facilitate our board retreat… today?” I received this call recently and could hardly stifle my laughter. You see, I often speak to groups of entrepreneurs about priorities and productivity, and this is the example I give: “What if someone calls you at 10:30am and says their luncheon speaker just cancelled and they want to know...
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Mary Cravets’ Three Things to Achieve Success

Contributed by Rock Star Sales Coach, Jane Garee Have you ever wondered what exactly makes successful people successful? It’s always been a burning question for me, and I love to ask them what they think. Specifically, whenever I’m given the opportunity to “pick the brain” of someone whose accomplishments I admire, I ask this question: “What are the three things...
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