After my recent musings about how to meet the current market – and whether a high-ticket offer is the right next move – I decided to build one myself.
And I got so stuck.
I took notes. Sketched out ideas. Thought about my ideal client.
I mapped out VIP Days, masterminds, maybe even a retreat… but nothing clicked.
(Spoiler alert: what I discovered next lit a fire under me. So much so that I put together a full training.)
Back to my rabbit hole…
I even turned to my favorite AI tool to brainstorm, and it only got worse.
The results? Hype-y. Unclear. Focused on selling instead of serving.
After spinning my wheels for days, two big realizations finally clicked into place:
1. I was out of alignment with my values.
I make no apologies for charging well for my work – but money isn’t what drives me.
Impact is.
And the more I tried to create a “high-ticket” offer – the kind that centers around pricing and sales language – the more it felt like pushing a boulder uphill… in shoes two sizes too small.
And that’s when it hit me: I don’t want to create a high-ticket offer.
I want to create a High-Impact Program.
That’s not just a different label. It’s a realignment – of values and strategy.
2. I was trying to force one kind of offer – when I actually needed two.
Once I shifted the focus to impact, I figured I’d be off and running. I sat down to design my new signature program…
And I stalled again.
So I looked back at the two biggest turning points in my business:
- The first was about 5 years in, when I created my first high-ticket offer. That was the year I finally broke six figures.
- The second was in 2024, when I built a completely different kind of high-impact program – and it finally pushed me past the $200k ceiling where I’d been stuck for way too long.
But they were completely different strategies – and served completely different purposes.
One was a Catalyst Offer – an upgraded experience that helped my clients get results faster or go deeper than my core programs.
The other was a Core Offer – a fundamental shift in how I worked, charged, and delivered results that changed the entire trajectory of my business.
They were both transformational. But they served completely different purposes – and unlocking both changed everything.
If I’d known how to build both of these styles earlier in my career…
I’m 100% certain I would’ve reached those milestones years sooner.
And the real kicker?
I realized I didn’t need to create another high-impact program right now.
What I needed was to unpack what I’d already built – and help others build the right kind of program for where they are now.
Because when you get this right, it’s not just about a new offer.
It’s about building a business that’s more profitable, more sustainable, and finally feels like it makes sense.
So now? That’s exactly what I’m teaching.
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