I’ve been talking with a lot of coaches lately, and here’s what I’m noticing: everyone’s creating lower-priced offers to address the soft economy.
Smaller packages, shorter commitments, DIY options – hoping that a lower price point will make it easier for people to say yes.
The problem with that approach is the people who are struggling financially are always going to be a tough sell.
And the people who are ready to invest? Still are.
So here’s the counter-intuitive move: create a high-ticket offer.
Like, now.
In this market, knowing how to create and sell a high-ticket offer isn’t just a good idea – it’s essential.
It might just be the most strategic move you can make to keep your business sustainable and profitable – no matter the economic climate.
I’m going to go create mine now!
I love your bold move, and it makes a lot of sense to promote high value during these times.