May 2025 - Simply Get Clients

After I shared my last blog about why lowering your prices might be backfiring, the most common response was:

“Okay… I get it. I need a high-ticket offer. But how do I actually create one?”

Fair question. And the truth?

It’s not complicated – but it is layered.

So let’s break it down into two parts:

This might feel like a lot, and that’s totally normal. But consider what happens when you skip this part…

You try to wing it, get stuck halfway, and end up with an offer that feels inauthentic – and no one buys it.

This list is here to help you avoid that.

Phase 1: Questions to Ask Before You Build

The more thought you give these upfront, the more effective you’ll be. (but don’t stall out here… move on to Phase 2 as quickly as possible!)

What kind of client do I actually want to attract – and what are they struggling with most right now?
Not vague goals – urgent, specific problems.
What result is your ideal client actively seeking and willing to pay more for – and does your current work deliver that result?
Which high-ticket driver feels most natural for me to deliver?
- Higher intimacy
  More 1-on-1 time, more personal attention, and more direct access to you than what you currently offer in group programs or courses.
- Faster immediacy
  Clients get results sooner, with priority access to your time, resources, or systems – instead of waiting for your usual enrollment cycle or delivery pace.
- Higher intensity
  The experience is condensed and focused – think structured sprints, deep-dive days, or short-term intensives that deliver a lot in a short amount of time.
- Luxury experience
  The setting and delivery feel elevated, exclusive, and curated – a clear step above your typical client experience.
How does this offer fit into the big picture of my business?
Will it simplify things… or complicate them? Do I realistically have the capacity to deliver this?
What am I not willing to include – because it drains me, distracts me, or pulls me off course?
Can I explain this offer in a way that makes the right people say, “Oh wow, I need that”?
Or am I stuck on generic phrases that sound good but don’t really move people to action?

Phase 2: Steps to Actually Build It

Once those questions are clear, here’s what to tackle next:

Define the transformation.
Make it tangible, relevant, and worth the investment.
Choose your format.
One-on-one? Group? Retreat? VIP Day? Something hybrid?
Build around how you actually like to work.
Set your price – and your “I can say this without my voice getting squeaky” version.
Start with the true value (regular price) and set a confident test price (preferred).
Decide what’s included – and what’s not.
Be precise. Overloading the offer doesn’t increase its value – it just muddies the waters and can leave you exhausted.
Create your messaging.
How do you talk about this offer in a way that makes the right people lean in?
Design your marketing plan.
No need for a complicated funnel – start with warm leads, real conversations, and personal outreach.
Plan your timeline.
When will you start offering this? What needs to happen first?
Block time for development, outreach, and delivery – so it doesn’t sit on the back burner.

Phase 3: Visualize the Awesome

At any point in the process where you need a little motivation, take a moment to zoom out and reconnect to why this matters.

Picture the transformation your clients will experience – the real, lasting change this offer will help create.
Picture how you will feel delivering something that’s powerful, aligned, and genuinely worth the price tag.
Picture the ease of finally earning what your work is worth – without needing a hundred tiny offers to get there.

Because this isn’t just about building an offer.

It’s about creating a business model that’s easier to run, pays you well, and weathers any economic climate.

So You Want to Create a High-Ticket Offer? Start Here.