by Mary Cravets
Many years ago, I had an absolute disaster of a speaking gig… but I learned a LOT from it!
Enjoy the video where I share:
Resources mentioned in the video:
by Mary Cravets
NOTE: for additional training, join me for my no-fee workshop, Attract Great Clients, with or without a Niche on August 22. Click here to RSVP.
You Don’t Have to Choose Between a Niche & Success
Ever felt stuck trying to define a niche? You’re told it’s essential for success, but every time you narrow your focus, you end up more confused and frustrated.
And worried that you’re going to miss out on clients you could truly serve.
You’re not alone. Many coaches face this pressure, especially in the early stages of their business.
But here’s the good news: while a niche can help focus your efforts, it’s not the only path to attracting great clients. In fact, staying open to different types of clients can be just what you need to grow your business without feeling boxed in.
To let go of the niche anxiety and build a thriving coaching practice, here are three simple tips to help you succeed:
Remember, there’s no one-size-fits-all formula for success. Trust your instincts, stay open to possibilities, and know that your path to a thriving coaching business is unique – just like you!
Want to get my earn-while-you-learn approach to growth?
Join my free workshop – Attract Great Clients with or without a Niche – and develop the structure that allows you tons of freedom while attracting the variety of clients you crave!
by Mary Cravets
As a coach, you know the value you bring, but figuring out the daily steps to grow your business can be like throwing spaghetti against the wall.
Every coach I’ve worked with is crystal clear about the difference they want to make in the world. But to keep making that difference, you need to STAY in business: which means figuring out how to earn an income doing what you love.
I’m going to give you some essentials, but let’s take a moment for a pre-essential: Keep your vision in mind as you grow your business. I was reminded of mine the other day, here’s a 90-second video on how I reflected on my own vision and impact.
1. Ideal Client Clarity
Stop trying to reach everyone – focus on the ones who value your services enough to pay for it without you having to over-explain or convince them. It’s not about casting the widest net but about speaking directly to those who are looking for exactly what you offer. When you hone in on your ideal clients, your message resonates more, and you naturally attract those who are ready to work with you.
2. Structure & Systems
You’ve probably heard that having systems is crucial, but the real secret? Keep it simple. A good system is easy to follow and focuses on consistent, repeatable actions. Don’t get lost in the noise of countless strategies. Find what works for you and stick with it, so you can concentrate on what matters most: helping your clients.
Side note: Structure & Systems are my superpower, and I teach the foundational client-attraction system every month for free!
Let’s make it easy on you, come to my “More Clients. Less Marketing” workshop.
3. Accountability
Accountability isn’t about being micromanaged; it’s about having someone in your corner, supporting your journey. Like my star client Ben Grimes from BKG Leadership Coaching says, “It’s comforting to know someone’s there to help me stay on track and meet my goals.” Don’t be afraid to seek guidance – it’s a powerful way to ensure you stay focused and motivated.
Remember, you don’t have to do it all alone. Reaching out for support can be incredibly empowering, freeing you to do what you love: making a difference through your coaching.
You can reach out to me here, anytime: mary@simplygetclients.com.