Archives for May 2021

That is, the words I chose as my theme for the year. It’s weird.

Because I pick my word or words for the year and they guide my focus and attention. This year, I chose them and promptly forgot them.

People even posted on social media with reminders to revisit your themes for the year, and I just drew a complete blank.

So finally, FINALLY I remembered to go to where I jotted them down. Plenty and Wonder. Ohhhhh, right.

I may not have remembered them, and for the life of me I can’t recall what inspired them ?… but looking at the first 3 months of the year, it’s clear that I am living them!

Plenty.

Not only are we on track to exceed our stretch goal by nearly six figures, but also my family gathered around me for my birthday. Never have I felt more loved or appreciated how precious it is to gather with those I love.

Wonder.

Making the big mindset shift from being the sole service provider in my business to CEO. Now some days this is more of a “I wonder what the hell I was thinking” than “WOW, how wonderful” – but hey, isn’t that just the universe’s sense of humor showing up 100%?

So take a moment. Revisit your word for the year.

And if you take that moment to reflect and notice you’re not where you want to be with your business, please let me and my team know what we can do to support you, ok?

Feeling whiny the other day, I posted on social media that all of my healthy habits had gone out the window.

Within a day, responses had poured in and they essentially fell into three categories:

1. That’s ok, we love you.
2. Restart with a small habit to get back on track.
3. Try my program or service to support you.

Then came the text from Heather Moreno of Weight Breakthrough, who I hire from time to time to be my health coach, asking if I was ok.

Then she called and asked why I hadn’t reached out to her.

The first thing that popped into my mind was that I wasn’t ready to hire anyone, I was just bitching on Facebook. But it occurred to me that something very interesting going on in my mind.

Why hadn’t I seriously considered retaining Heather again or buying some of the recommended products that were offered?

Then it occurred to me that until I’m dealing with serious health or weight consequences, I will not pay someone to help me.

Let me put that into a broader perspective for you:

Until your ideal client is dealing with serious consequences from the problem they have, they are unlikely to hire you.

Like:

… if they outgrow the stretchiest pants in their closet,

… or they can’t get out of bed in the morning because they hate their job so much,

… or they can’t take one more day staring at social media where it seems the whole world is getting new clients, but they can’t get traction.

People take action when they are dealing with negative consequences on the daily.

What’s the point?

Well, let me pull this all together and put a bow on it for you… don’t be reluctant to express the consequences (often called pain points) in your messaging. Calling out the consequences meets your clients exactly where they are in the moment, helping them see that you understand what they’re going through and that you can help them overcome it.